Anil K Nair

Stories by 'Anil K Nair'

Guest Article

Game Over: Shallow dive into the PUBG sub-culture

"The exclusivity and borderline anti-societal existence gave PUBG inhabitants a sense of community, identity, tribal loyalty," writes Anil Nair.
Guest Article

"People aren't expecting clever, manicured responses from brands"

How should marketers reach out to their ‘high and fast’ spending consumers without coming across as callous and unfeeling?
Guest Article

"Shopping and entertainment are incestuous bedfellows..."

... Says our guest author in the context of Flipkart and Hotstar's recent tie-up aimed at tapping audience insights and consequently aiding the cause of video advertising.