"The exclusivity and borderline anti-societal existence gave PUBG inhabitants a sense of community, identity, tribal loyalty," writes Anil Nair.

How should marketers reach out to their ‘high and fast’ spending consumers without coming across as callous and unfeeling?

... Says our guest author in the context of Flipkart and Hotstar's recent tie-up aimed at tapping audience insights and consequently aiding the cause of video advertising.