An analysis of HUL's move to drop 'Fair' from Fair & Lovely - this time, from the lens of society and culture.

The author analyses the changing pattern of ads in Dehradun post-pandemic and what that says about new consumer needs - and the decline of old ones.

Vikas Mehta coins a new word for small cities - 'Urban Bharat'.

Does this term put a psychological limit on the responsibility of creative agencies?