Pradeep Menon

Stories by 'Pradeep Menon'

Guest Article

Startups beware: create original content or get ready to face legal battles

Gone are the days of ‘free’ content. Legal battles are in, says our guest author.
Guest Article

Branding in times of Coronavirus

What should brands do in these testing times, when each one of them is getting affected by COVID-19?
Guest Article

The curious case of the 'mistaken' logo...

The 'doctors' symbol'.
Guest Article

Dear Brands, it's okay to promise less...

... as long as you deliver on it. Customer expectations have changed and so should brand promises.