Pradeep Menon

Stories by 'Pradeep Menon'

Guest Article

Branding in times of Coronavirus

What should brands do in these testing times, when each one of them is getting affected by COVID-19?
Guest Article

The curious case of the 'mistaken' logo...

The 'doctors' symbol'.
Guest Article

Dear Brands, it's okay to promise less...

... as long as you deliver on it. Customer expectations have changed and so should brand promises.