Debashish Chakraborty

Stories by 'Debashish Chakraborty'

Brands and Sports marketing

Amul Jumps on the Football Brand Wagon as Broadcast Associate Sponsor for Premier League

afaqs! Reporter interviewed R S Sodhi, managing director of GCMMF (Amul), about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and more.
Marketing Initiative

COLORS ‘Weaves’ with India for a stronger tomorrow...

...partners with Rouble Nagi Art Foundation to weave the longest sustainable linen to commemorate the launch of its new love story, Shubharambh.
Brands and Sports marketing

Hero Drives the Indian Football Scene Ahead; On Boards Premier League as Presenting Sponsor for Broadcast

To understand more about this, afaqs! Reporter got in touch with Bharatendu Kabi, who leads the brand’s sports associations.
Brands and Sports marketing

Budweiser makes a sporty move in India; partners as Broadcast Co-presenting with Premier League

We interviewed Ben Verhaert, President – South Asia, AB InBev, about the brand’s association with global football, marketing objectives, customised activations, yield factor, and more.
Marketing Initiative

With JK Super Cement as Title Sponsor, Dabang Delhi 'cements' its position in the semi-finals

The brand adds its own values of strength, durability, and consistency to that of the team's.
Marketing Initiative

“We recognise Khichdi as a 'Superfood'”: Ajay Motwani, Adani Wilmar

We interviewed Adani Wilmar’s Head of Marketing about the contrasting and unexpected entry into the ready-to-cook segment with Khichdi.
Marketing Initiative

With the new #EduTok campaign, TikTok advances towards meaningful and inspiring content

The campaign is aimed at empowering creators to create content around various themes with a focus on education, motivation, safety, health, and wellness.
Marketing Initiative

“I believe the only way to make a taboo accepted is to talk about it fearlessly...” : Rishav Rastogi, Cellar Door Productions

We interviewed the young award-winning ad director about his take on virality, taboo topics, favourite ads, what went in bringing home two ABBYs as an “outsider” director, and more.
Marketing Initiative

A modern blend of panchali and patachitra – Here’s how Experience Commerce took Fortune Foods’ Ilish Utsab to another level of nostalgia

The digital film has been curated keeping in mind the popular festival and its significance in the Bengali culture.
Marketing Initiative

Is UC the next big content platform for marketers?

Amazon.in recently collaborated with the platform to create an innovative activity. The Campaign was launched Along With Mission Mangal Promotions