Debashish Chakraborty

Stories by 'Debashish Chakraborty'

Marketing Initiative

Spotify's Discover Weekly playlist opens up for sponsorship in India

Get up close and personal with Spotify’s Discover Weekly.

Pee Safe enters Gillette Venus and Veet space with sub-brand Furr

It marks the entry of Pee Safe into the female grooming segment.
Brands and Sports marketing

Hero ISL season 7 ends with high viewership & increased brand activations

The league clocked a massive reach of over 130 million with increased brand activations; surpassed the previous season in terms of TVR, TSV, social buzz and brand integrations.
Marketing Initiative

Aaj Tak continues its ‘No Tamasha & Only Samachar’ conversation in its new TVC

The humorous yet thought-provoking ad showcases the channel’s take to cover ‘actual news’ rather than spice and sensation-driven reportage.
Brands and Sports marketing

“IPL broadcast helped us tap non-metros and tier-2 cities, contributes 60-70% now”: Sharat Dhall, PolicyBazaar

The COO of the online insurance aggregator talks about the partnership with IPL, leveraging television, advertising during IPL, TG, secret recipe for campaigns and more..
Brands and Sports marketing

“IPL’s exposure on television is far more superior to other mediums…” Ajay Motwani, Adani Wilmar

We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.
Marketing Initiative

Imtiaz Ali’s heart-warming short film shot on the videography expert OPPO Reno5 Pro 5G will bring out the hidden video creator in you

The film was shot solely on OPPO Reno5 Pro 5G – the next generation videography phone for the everyday video creator delivering an unmatched cinematic experience.
Brands and Sports marketing

“We wanted to take MPL to the masses…and the IPL can help any brand become a household name”: Abhishek Madhavan

We spoke to the marketing head at Mobile Premier League (MPL) about the brand’s partnership with IPL, the role of broadcast, the involvement of young brands and more.
Brands and Sports marketing

IPL 2020 delivers well for the online food ordering category

In addition to biggies like Swiggy & Zomato, restaurants and cloud kitchens rode high on the sporting event’s wave.
Brands and Sports marketing

PhonePe cashes in big on the IPL 2020 fervour

The co-presenting sponsor of the sporting event witnessed a spike in app matrices and leveraged the broadcast and digital mediums to release campaigns during IPL 2020.