Debashish Chakraborty

Stories by 'Debashish Chakraborty'

Brands and Sports marketing

"We are the only company that has taken the QR code proposition to stadiums”: Jaskaran Singh Kapany, Paytm

The Head of Marketing, Paytm talks about his brand’s involvement with the cricket, association with IPL, customized activations, broadcasting opportunities, yield factor and more.
Brands and Sports marketing

Sports television broadcasting is here to stay...

In a digital era, how is television still a viewer's companion and an advertiser's friend?
Brands and Sports marketing

“During an India match day or a big IPL match, we certainly see a rise in our downloads...”: Atit Mehta, BYJU’S

The chief marketing officer of the Edu-tech giant shares his views on the brand’s partnership with IPL, marketing objectives, yield factor and more. 
Marketing Initiative

Taking Sehat Ka Promotion To The Next Level: Fortune Rice Bran Health Oil's 21 Day Challenge Makes Wave

Started on January 01, 2020, #SehatKaPromotionChallenge is being taken up by country's top digital fitness enthusiasts.
Brands and Sports marketing

Amul Jumps on the Football Brand Wagon as Broadcast Associate Sponsor for Premier League

afaqs! Reporter interviewed R S Sodhi, managing director of GCMMF (Amul), about the brand’s partnership with sports, recent associations, marketing objectives, yield factor, and more.
Marketing Initiative

COLORS ‘Weaves’ with India for a stronger tomorrow...

...partners with Rouble Nagi Art Foundation to weave the longest sustainable linen to commemorate the launch of its new love story, Shubharambh.
Brands and Sports marketing

Hero Drives the Indian Football Scene Ahead; On Boards Premier League as Presenting Sponsor for Broadcast

To understand more about this, afaqs! Reporter got in touch with Bharatendu Kabi, who leads the brand’s sports associations.
Brands and Sports marketing

Budweiser makes a sporty move in India; partners as Broadcast Co-presenting with Premier League

We interviewed Ben Verhaert, President – South Asia, AB InBev, about the brand’s association with global football, marketing objectives, customised activations, yield factor, and more.
Marketing Initiative

With JK Super Cement as Title Sponsor, Dabang Delhi 'cements' its position in the semi-finals

The brand adds its own values of strength, durability, and consistency to that of the team's.
Marketing Initiative

“We recognise Khichdi as a 'Superfood'”: Ajay Motwani, Adani Wilmar

We interviewed Adani Wilmar’s Head of Marketing about the contrasting and unexpected entry into the ready-to-cook segment with Khichdi.