Debashish Chakraborty

Stories by 'Debashish Chakraborty'

Marketing Initiative

Here’s why Panasonic Washing Machines is the ‘smart’est purchase this festive season!

The smart product comes with Miraie - an IoT platform designed by Panasonic that allows the consumer to connect / control all home appliances easily from anywhere.
Brands and Sports marketing

What makes the ICC Men’s T20 World Cup a sought after event for fans and brands?

afaqs! spoke with marketing heads on their excitement and anecdotes attached to the T20 World Cup as well as their thoughts on why the event is a lucrative advertising property.
Brands and Sports marketing

Is the ICC T20 World Cup a good advertising platform to access and engage Female Audiences?

Industry experts share their views on the reasons for the rise of female viewership and increased brand interest in live cricketing events like ICC World T20.
Marketing Initiative

Flipkart launches India’s first and largest commerce content initiative - The Big Billion Day Dhamaal

A part of The Big Billion Day Sale, through the initiative, shoppers can watch shows with top celebrities, comedians and influences - as they explore and buy products.
Brands and Sports marketing

Advertisers set to welcome the first ever festive World T20

afaqs! spoke with Media Heads at agencies to understand the impact of live cricketing events and how big is the advertising fervour for the WT20, especially with the international event coinciding with the festive season.
Marketing Initiative

Spotify's Discover Weekly playlist opens up for sponsorship in India

Get up close and personal with Spotify’s Discover Weekly.

Pee Safe enters Gillette Venus and Veet space with sub-brand Furr

It marks the entry of Pee Safe into the female grooming segment.
Brands and Sports marketing

Hero ISL season 7 ends with high viewership & increased brand activations

The league clocked a massive reach of over 130 million with increased brand activations; surpassed the previous season in terms of TVR, TSV, social buzz and brand integrations.
Marketing Initiative

Aaj Tak continues its ‘No Tamasha & Only Samachar’ conversation in its new TVC

The humorous yet thought-provoking ad showcases the channel’s take to cover ‘actual news’ rather than spice and sensation-driven reportage.
Brands and Sports marketing

“IPL broadcast helped us tap non-metros and tier-2 cities, contributes 60-70% now”: Sharat Dhall, PolicyBazaar

The COO of the online insurance aggregator talks about the partnership with IPL, leveraging television, advertising during IPL, TG, secret recipe for campaigns and more..