Debashish Chakraborty

Stories by 'Debashish Chakraborty'

Marketing Initiative

Discovery Kids’ new initiative #LockdownDiariesWithKids brings together stories of WFH with Kids

The activity received an overwhelming response from working professionals sharing their amazing lockdown stories with their kids.
Brands and Sports marketing

Fan sentiments revive with the return of high octane live sports

The news of IPL 2020 hosted abroad has already hyped up the Indian fans; guaranteeing entertainment and world-class cricket in these difficult times.
Marketing Initiative

New entrant to market leader: How Truepush won over the push-notification category

With its free-forever model, the tool provides premium features at no cost.
Marketing Initiative

The fate of Over the Top services and publishers in times of coronavirus

As the Over the Top (OTT) and publishing industries witness a never-like-before boom, how are platforms staying afloat?

Uber rides into Dunzo, Rapido zone; launches 'Uber Connect'

Currently available in just four cities across India, the service will help customers send items to friends and family.

"Bank employees work really hard to help the country stay open": Asha Kharga, Axis Bank

The executive VP and group chief marketing officer of Axis Bank spoke to us about the new ad, the BFSI segment and marketing in these troubled times
Social Media

Kismi's iconic couple are now practicing social distancing

The brand has reinvented its logo, for the first time, since 1963, to spread social awareness on COVID-19

Tata Steel releases digital film 'The Washout'

Conceptualised by Wunderman Thompson South Asia, the film highlights the importance of saving water while washing hands.

“It's not the ad, but the act that matters”: Rajdeepak Das, on HDFC Bank's ‘Safety Grid’ campaign

The brand used its logo to promote social distancing.
Distribution Diaries

Is this the ‘marketing moment’ Maggi’s rivals have been waiting for?

In conversation with author and brand consultant MG Parameswaran around the possibility of the brand's comeback, scope for 'others', marketing communication angle and more.