Debashish Chakraborty

Stories by 'Debashish Chakraborty'


Uber rides into Dunzo, Rapido zone; launches 'Uber Connect'

Currently available in just four cities across India, the service will help customers send items to friends and family.

"Bank employees work really hard to help the country stay open": Asha Kharga, Axis Bank

The executive VP and group chief marketing officer of Axis Bank spoke to us about the new ad, the BFSI segment and marketing in these troubled times
Social Media

Kismi's iconic couple are now practicing social distancing

The brand has reinvented its logo, for the first time, since 1963, to spread social awareness on COVID-19

Tata Steel releases digital film 'The Washout'

Conceptualised by Wunderman Thompson South Asia, the film highlights the importance of saving water while washing hands.

“It's not the ad, but the act that matters”: Rajdeepak Das, on HDFC Bank's ‘Safety Grid’ campaign

The brand used its logo to promote social distancing.
Distribution Diaries

Is this the ‘marketing moment’ Maggi’s rivals have been waiting for?

In conversation with author and brand consultant MG Parameswaran around the possibility of the brand's comeback, scope for 'others', marketing communication angle and more.

Shot in 8 hours, Godrej comes out with first homemade TVC for soap

We spoke to Anu Joseph, chief creative officer, Creativeland Asia, to understand what went on behind the scenes

Bhupal Ramnathkar, Tista Sen in a video series by IAA India Chapter

The three-part series 'COVID Communicators' is aimed at bringing together stories of positivity

Talent from Mumbai and Italy co-create quarantine soundtracks

Mumbai-based design agency Rocking.Company recently released a set of three tracks - 'We Will Survive', 'Let's Go Back Better', and 'Khud Se Puch'

Pandemics and 'Infodemics': Fighting the fake news war

A lethal digital epidemic has surfaced across mediums of modern day communication. Through conversations with experts, we try to dissect the problem.