Debashish Chakraborty

Stories by 'Debashish Chakraborty'

Brands and Sports marketing

Case Study on CRED’s successful growth story with IPL 2020

The platform created a national sensation with their Advertising strategy for the festive season and witnessed a jump in their app metrics.
Brands and Sports marketing

Indian Super League: The reason behind India’s burgeoning growth in football

The upcoming 2020-21 season is expected to be the best ever with the hype around the first live event in India during the pandemic, Kolkata derby, global recognition and vote of confidence, and more.
Marketing Initiative

Amazon’s new festive film celebrates the spirit of the real Indian sellers

In the #TyohaarKeLiyeTaiyaar ad film, various SME sellers from across the country can be seen gearing up for the upcoming festive season.
Marketing Initiative

Star Gold spreads COVID-19 awareness in its new ‘star-studded’ Dekh Ke Chalo initiative

We spoke to a marketer, a creative head and a strategy head about the ad film. Here’s what they had to say.
Brands and Sports marketing

Fans and brands look forward to scoring big as Premier League returns…

A marketer and fan clubs share their experiences of association with the league and how are they keeping their hopes high in the new normal.
Brands and Sports marketing

IPL: The surest bet for marketers in an uncertain environment

Agency and marketing heads share their views on the comeback and how the timing couldn’t have been more perfect…
Marketing Initiative

Discovery Kids’ new initiative #LockdownDiariesWithKids brings together stories of WFH with Kids

The activity received an overwhelming response from working professionals sharing their amazing lockdown stories with their kids.
Brands and Sports marketing

Fan sentiments revive with the return of high octane live sports

The news of IPL 2020 hosted abroad has already hyped up the Indian fans; guaranteeing entertainment and world-class cricket in these difficult times.
Marketing Initiative

New entrant to market leader: How Truepush won over the push-notification category

With its free-forever model, the tool provides premium features at no cost.
Marketing Initiative

The fate of Over the Top services and publishers in times of coronavirus

As the Over the Top (OTT) and publishing industries witness a never-like-before boom, how are platforms staying afloat?