Debashish Chakraborty

Stories by 'Debashish Chakraborty'

Marketing Initiative

With JK Super Cement as Title Sponsor, Dabang Delhi 'cements' its position in the semi-finals

The brand adds its own values of strength, durability, and consistency to that of the team's.
Marketing Initiative

“We recognise Khichdi as a 'Superfood'”: Ajay Motwani, Adani Wilmar

We interviewed Adani Wilmar’s Head of Marketing about the contrasting and unexpected entry into the ready-to-cook segment with Khichdi.
Marketing Initiative

With the new #EduTok campaign, TikTok advances towards meaningful and inspiring content

The campaign is aimed at empowering creators to create content around various themes with a focus on education, motivation, safety, health, and wellness.
Marketing Initiative

“I believe the only way to make a taboo accepted is to talk about it fearlessly...” : Rishav Rastogi, Cellar Door Productions

We interviewed the young award-winning ad director about his take on virality, taboo topics, favourite ads, what went in bringing home two ABBYs as an “outsider” director, and more.
Marketing Initiative

A modern blend of panchali and patachitra – Here’s how Experience Commerce took Fortune Foods’ Ilish Utsab to another level of nostalgia

The digital film has been curated keeping in mind the popular festival and its significance in the Bengali culture.
Marketing Initiative

Is UC the next big content platform for marketers?

Amazon.in recently collaborated with the platform to create an innovative activity. The Campaign was launched Along With Mission Mangal Promotions
Marketing Initiative

Reno2 set to take fast charging to next level with its VOOC Flash Charge 3.0

The new addition to the popular Reno series is scheduled to launch on August 28, 2019.
Marketing Initiative

Reliance Market celebrated Independence Day with an enthralling anthem

As a part of its #IndiaKaMarket campaign, the brand re-created the music of “Sare Jahan Se Accha” from the daily use products
Marketing Initiative

Amazon delivers a heartwarming brother-sister tale in its new Raksha Bandhan ad film

Part of the #DeliverTheLove campaign, the film narrates the story of cute little Sonu and his unique dilemma.
Marketing Initiative

COLORS’ sets new benchmarks with disruptive marketing for its latest offering Ram Siya Ke Luv Kush

The 360-degree campaign includes on-ground, print, digital, and television initiatives along with brand collaborations.