Debashish Chakraborty

Stories by 'Debashish Chakraborty'

Marketing Initiative

Croma all set to onboard a new mainline creative agency

The brand is looking for a creative partner to help manage their next phase of growth and is open to an elevator pitch from agencies until Jan 25, which will in turn open the doors for qualifying for round 2.
Marketing Initiative

Sima Aunty returns in Flipkart's new campaign #FindYourMatch

The campaign aims to encourage customers to find the perfect smartphone that fulfills their needs from the vast selection of products on Flipkart.
Marketing Initiative

Ranveer Singh is groom goals in Manyavar’s new #TaiyaarHokarAaiye ad films!

While keeping the focus on the fashionista himself, the film also highlights the imperativeness of Baraatis dressed in exquisite wedding attires.
Marketing Initiative

How Four Corner Render Design is all about the digital design solutions…know how & what?

Founded by Jateen Rajput and Moin Mansuri, the company offers a plethora of digital design solutions for VFX for productions, virtual museums, event spaces, virtual sets, virtual events, as well as exhibitions, mall décor, retail displays, real estate showcases and showrooms.
Marketing Initiative

Wedding Season Alert! Manyavar releases new campaign #ManyavarAaGaya with Ranveer Singh

In the ad film, the Bollywood superstar is seen as Dulha in a Manyavar sherwani with all eyes on him and his elegant outfit.
Marketing Initiative

Panasonic’s latest initiative asks you to game for good

As part of the #PlayForABetterWorld campaign, the brand is urging its consumers to play the game of block building and in return will donate its entire range of appliances to various child welfare NGOs.
Marketing Initiative

Making a futuristic stride in the tyre ecosystem, JK Tyre launches ‘Smart Tyres: Tyre With A Brain’

With cutting-edge technology and inbuilt sensors, The Smart Tyre gives the rider real-time updates on the pressure and temperature on their smartphones.
Brands and Sports marketing

T20 World Cup attracts a vast and more engaged audience, says CoinDCX’s Marketing Head

We spoke with Ramalingam Subramanian on the brand’s association with cricketing events, factors for partnering with WC T20, leveraging broadcast and more.
Marketing Initiative

Here’s why Panasonic Washing Machines is the ‘smart’est purchase this festive season!

The smart product comes with Miraie - an IoT platform designed by Panasonic that allows the consumer to connect / control all home appliances easily from anywhere.
Brands and Sports marketing

What makes the ICC Men’s T20 World Cup a sought after event for fans and brands?

afaqs! spoke with marketing heads on their excitement and anecdotes attached to the T20 World Cup as well as their thoughts on why the event is a lucrative advertising property.