Debashish Chakraborty

Stories by 'Debashish Chakraborty'

Brands and Sports marketing

Hero ISL season 7 ends with high viewership & increased brand activations

The league clocked a massive reach of over 130 million with increased brand activations; surpassed the previous season in terms of TVR, TSV, social buzz and brand integrations.
Marketing Initiative

Aaj Tak continues its ‘No Tamasha & Only Samachar’ conversation in its new TVC

The humorous yet thought-provoking ad showcases the channel’s take to cover ‘actual news’ rather than spice and sensation-driven reportage.
Brands and Sports marketing

“IPL broadcast helped us tap non-metros and tier-2 cities, contributes 60-70% now”: Sharat Dhall, PolicyBazaar

The COO of the online insurance aggregator talks about the partnership with IPL, leveraging television, advertising during IPL, TG, secret recipe for campaigns and more..
Brands and Sports marketing

“IPL’s exposure on television is far more superior to other mediums…” Ajay Motwani, Adani Wilmar

We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.
Marketing Initiative

Imtiaz Ali’s heart-warming short film shot on the videography expert OPPO Reno5 Pro 5G will bring out the hidden video creator in you

The film was shot solely on OPPO Reno5 Pro 5G – the next generation videography phone for the everyday video creator delivering an unmatched cinematic experience.
Brands and Sports marketing

“We wanted to take MPL to the masses…and the IPL can help any brand become a household name”: Abhishek Madhavan

We spoke to the marketing head at Mobile Premier League (MPL) about the brand’s partnership with IPL, the role of broadcast, the involvement of young brands and more.
Brands and Sports marketing

IPL 2020 delivers well for the online food ordering category

In addition to biggies like Swiggy & Zomato, restaurants and cloud kitchens rode high on the sporting event’s wave.
Brands and Sports marketing

PhonePe cashes in big on the IPL 2020 fervour

The co-presenting sponsor of the sporting event witnessed a spike in app matrices and leveraged the broadcast and digital mediums to release campaigns during IPL 2020.
Brands and Sports marketing

Case Study on CRED’s successful growth story with IPL 2020

The platform created a national sensation with their Advertising strategy for the festive season and witnessed a jump in their app metrics.
Brands and Sports marketing

Indian Super League: The reason behind India’s burgeoning growth in football

The upcoming 2020-21 season is expected to be the best ever with the hype around the first live event in India during the pandemic, Kolkata derby, global recognition and vote of confidence, and more.