Ananya Pathak

Ananya Pathak

Stories by 'Ananya Pathak'

The Planner’s Special

"Most brands tend to view ad fraud through the lens of fear"

An interview with Prasanth Kumar, CEO, GroupM South Asia. This is a part of the special series of conversations with media agency heads.
Social Media

Pidilite gets homebound families together to do art and craft

Momspresso and Fevicreate's #IndiaCraftingMemories social media challenge aims to spur families to create memories through fun activities
Social Media

Brands rides on the trending Dalgona hashtag

The Dalgona coffee hashtag has been trending on social media. We, at afaqs!, kept an eye on brands slapping their names with it.
Post Lockdown

"People, distributors might be more inclined towards digital enablement"

Abhishek Gupta, chief marketing officer, Edelweiss Tokio Life Insurance, talks about marketing after lockdown
Post Lockdown

"Financial services, insurance are advisory linked; will continue to depend on human intervention"

Chandramohan Mehra, CMO, Bajaj Allianz Life Insurance and Bajaj Allianz General Insurance, on marketing after the lockdown.
Advertising

Non-actors remotely shoot and direct Tata Sky’s new TVC

For the film, conceptualised by Ogilvy India, all the work - from opening up services to closing the loop on the final film - was done remotely
Advertising

FCB India announces the launch of XP&D Be.Live

XP&D Be.Live is a live action to virtual experience platform for brands, that is a collaboration between XP&D, Multi TV and FCB India.
Advertising

Ola Foods talks about safety and hygiene in new spot

We spoke to Anshul Khandelwal, marketing head - category and revenue, Ola Foods, on the brand's advertising strategies
Advertising

Delivery executives shoot own bytes for Amazon anchored film

Ankit (Amazon), Vivek (bigbasket), Vinod (MedLife), Mohit (Grofers) shot the message on their mobile phones from their respective locations
Marketing

Adobe unveils first Digital Economy Index

New Index measures the digital economy in real-time; COVID-19 drives surge in e-commerce and Buy Online, Pickup In-Store.