Ananya Pathak

Ananya Pathak

Stories by 'Ananya Pathak'

Advertising

"Singular messaging in 10 seconds always helps": Dailyhunt's CMO Samir Vora on 6 new ads targeting youth

The content and news aggregator app's latest campaign focuses on the fresh nature of the brand and its young audiences. We spoke to the platform's CMO...
Advertising

Amid immunity led messages, Cipla Health advertises 'tulsi drops'

The ad for the newly launched 'Maxirich Tulsi Drops' showcases relatable real-life scenarios of how people can fall prey to viruses and eventually get sick.
Marketing

"Consumers seek value proposition as wallets shrink": Nielsen report

The fifth edition of Nielsen's report on COVID 19 – Evolving consumer trends was released today. A look at it...
Guest Article

The Indian streaming dilemma: too much thrill?

While the infusion of global taste is always good, the absence of a sensibility that’s uniquely Indian can limit the long-term growth of the web series category in India.
Advertising

Glucon-D rescues kids from 'amla-chyawanprash' onslaught with tasty 'immunity tablet'

The product is the newly launched 'Glucon-D ImmunoVolt' from the house of Zydus Wellness. Here is a look at the ads...
People Spotting

Manjit Sachdev appointed as head of content for Voot and Voot Select

Manjit, in her new role, will lead the content team at Voot and will be responsible for driving the future original content strategy across the Advertising and Subscription businesses.
Marketing

Tinder introduces 'Passions' in India

The feature will help members share more about themselves more easily. It can be added by editing one's Tinder profile.
Design Digest

"Brands are pushing for novel launch experiences": Mark D’Costa, FITCH India

In our series 'Design Digest', we explore what the world looks like from the desk of brands' design heads, as they face new challenges.
Guest Article

The writing on the screen – TV 2.0 for marketers

The Coronavirus pandemic has had a large-scale impact on human attitudes and behaviour that has altered consumption patterns across industries.
Advertising

Policybazaar ups its endorsement game; gets Akshay Kumar to persuade

The copies of the two ads released as a part of the brand’s #AapKiSideHai campaign seems to be in line with the company’s previous campaign featuring actor Sumeet Vyas.