On the sidelines of the launch of the brand’s five-part video series, we spoke to VP marketing Vinay Subramanyam about the impact of COVID on the munching habits of Indians.

Influencers are simply being advised to make it clear that 'ads are ads', right? Our guest author opines.

The new guidelines require influencers to make sure they declare, beyond doubt, which content is branded. Here is a peek through the agency lens…

Royal Enfield is putting its tech might behind personalising two-wheelers through an app-based, 3D configurator – Make it Yours.

Amazon Original’s trailer for 'Tandav' was the top ad, followed by Samsung’s Epic In Every Way.

With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.

Piya Milan Band's 'The Single Song' navigates through the social life of a single man, who's all the while looking to find his one true love.

Science seems to be the most attractive marketing tool today. Why else would so many ‘prescription soaps’ go mainstream lately?

HealthyU contains 100% food grade ingredients with natural apple cider vinegar. The ethyl alcohol is edible in nature and absolutely safe for use.

Well, Flipkart is currently pilot testing ‘no package shipping’ and ‘e-commerce ready packaging’ for certain categories. Mahesh Pratap Singh talks about it...