Ananya Pathak

Ananya Pathak

Stories by 'Ananya Pathak'

Media

“Indians are starting to pay for content”: Zee5’s Tarun Katial

A look at Katial’s presentation at GroupM’s Brew event.
Marketing

Marketing playbook to address slowdown

From the desk of Madison Media's Nagaraj Krishnamurthy.
Marketing

The many shapes, sizes & roles of 'Kitanu'

Tracing the journey of ad-land's quintessential germ.
Advertising

Ola salutes driver partners in new campaign

Asks consumers to share their experiences with Ola drivers.
Marketing

"We spend 4.5% of total media buying budget on 'Sales'": Grofers' Prashant Verma

A quick chat with Grofers' VP Marketing on sidelines of its ongoing sale.
Advertising

What the falooda is wrong with Swiggy?

Its latest campaign aims to sensitise customers against the use of abusive language.
Advertising

Welspun makes eco-friendly claim in digital poster

Launches reversible bed sheets that save up to 40% of water during washing.
Marketing

Selling sleep the startup way...

The mattress segment is in flux.
Advertising

When Manish Bhatt made a silent case for design...

A look at Bhatt's presentation at Pune Design Festival 2020.
Advertising

Canara HSBC OBC Life Insurance portrays wives as superstitious...

...in new spot.