Ananya Pathak

Ananya Pathak

Stories by 'Ananya Pathak'

Advertising

Indian Railways bring back ‘Gappu Bhaiya’ in COVID awareness ad

The animated cartoon character first appeared in a non-COVID ad released in November 2019 to spread awareness about passenger safety.
Guest Article

Self-care and other secrets of adult life... a personal account

Our guest author writes about the importance of mental health in an anxiety ridden, deadline crazed industry, fast paced industry.
Advertising

Adman Subhas Warrier and Shyam Musthafa launch multidisciplinary creative agency

Based in Kochi, ‘Sensibly Weird Company’ aims to help brands grow by creating stories, design and creative.
Marketing

Another 'COVID killing' product on the block... an anti-bacteria ceiling fan

Finolex Cables joins germ decimating fabrics, plywood brands, wall paints and mattresses.
Marketing

After corn flakes, chocos, oats and muesli, Kellogg’s goes the upma way…

This is interesting because the brand entered India in 1994 with plans to Americanise the desi breakfast table.
Guest Article

CRED… not everyone gets it: A copywriter's take

An adman and writer gushes about the CRED ads – and tells us why it holds a mirror to both, agencies and their clients.
Advertising

B2B marketplace udaan woos kirana store owners in first digital ad

A quick chat with the brand’s marketing head Suvid Bajaj about the campaign and the challenges he faced during the COVID-induced lockdown.
Marketing

Toothbrush protection moves on from plastic head caps, UV sanitisation, sprays, to anti-bacterial bristles…

Colgate has launched a ZigZag toothbrush with 100 per cent silver ion anti-bacterial bristles that keep bacteria from attaching to it. An analysis…
Guest Article

Building social communities and overcoming data challenges...

Our guest author writes about how brands with sizeable following on social platforms can engage with the audiences they’ve cultivated there.
Marketing

"Among packaged goods companies, sales via digital channels increased by 70%": GroupM report

'The Great Shift 2020' report details the shift caused by the COVID pandemic in auto, CPG and e-commerce, telecom, financial services, and entertainment sectors.