Ananya Pathak

Ananya Pathak

Stories by 'Ananya Pathak'


Another paint brand goes the purpose way

After Shalimar Piants, paint vertical of the Kamdhenu Group leaps onto cause-wagon.

IKEA says 'Hej Mumbai'...

...opens first online store in the city a year after its debut in Hyderabad.
People Spotting

Anvesha Poswalia joins L'Oréal as digital marketing lead

Prior to this, she worked at Asian Paints as the head of digital media.
Points of View

Is meme marketing overdone?

A quick analysis of brands' current favourite digital marketing tack...

"Want to build a relationship with shop owners": CMO, BharatPe

While existing fintech brands like Paytm and PhonePe are busy wooing shoppers with cashback offers, BharatPe targets retailers.

"We're building on familiar taste": Nestle's Nikhil Chand on new Milkybar

The new variant of the Nestlé Milkybar has crispy cocoa balls. We spoke to director - foods and confectionery, Nestlé India about a product Indians have had extreme reactions to.

OnePlus weaves ad film around its print ad

The narrative of the latest ad film by the smartphone brand is built around its print ad. Experts opine that though it works it's not a viable device.

Sleek ad puts dad-son duo in kitchen

In a 50-second spot, the kitchen hardware brand from the house of Asian Paints attempts to degenderise the kitchen space.

That's an ad for a paint brand...

Shalimar Paints leaps onto cause-wagon with new ads. Do they work – or is the brand trying too hard?

OnePlus 'Zen Mode' gives 20-minute respite from the app

The new feature on OnePlus 7 and OnePlus 7 Pro locks users out of the phone, without any access to apps.