Ananya Pathak

Ananya Pathak

Stories by 'Ananya Pathak'

Advertising

Dabur tweaks toothpaste category norms in new spot

Moves on from 'Fights 7 dental problems' copy of Red toothpaste.
Marketing

Nestlé extends Valentine's Day campaign to KitKat packs and bars

The campaign has been conceptualised by Wunderman Thompson.
Media

Firework - Future of short video format

A presentation by Firework India's CEO and MD Sunil Nair at afaqs!' vdonxt asia.
Advertising

Sensodyne pivots to colourful, sensorial food shots...

The doctors in the white coat, the wincing face, 'jhanjhanahat' are all absent in the new spots.
Advertising

Did DSP Mutual Fund cherry-pick 'Savings Committee' from Amazon, Flipkart & Nykaa?

It comprises 'Mr Filipe K. Art', 'The Amazing Family' and 'Ms. Khanayika'.
Advertising

Female protagonists lead the charge in OLX's new campaign

We spoke to Sapna Arora, chief marketing officer, OLX India.
Media

Who watches gamers in action - and why?

A panel of four discussed the question at afaqs! event vdonxt asia 2020.
Interviews

"We want to be an ally to parents": voot kids' Saugato Bhowmik

A conversation with voot kids' business head.
Social Media

Brands ride 'Art-Artist' social media trend...

...with deadline crunching creatives.
Marketing

POLO's Valentine's Day message lauds singles

...says, "It's cool to be single".