Ananya Pathak

Ananya Pathak

Stories by 'Ananya Pathak'

Advertising

Women's is one of the fastest growing categories: PUMA's Abhishek Ganguly

A look at the brand's latest campaign aimed women.
Points of View

The single-use plastic ban will choke which industry?

The ban on SUP was due on October 2,2019 and has been postponed. When it comes into effect, who will it hurt the most?
Advertising

Need there be a connection between a brand and its cause, after all?

This JSW funded anti-colourism rap makes us ponder.
Advertising

"We target the ethically engaged consumer": Antara Kundu, The Body Shop

A look at the brand's first TV outing.
Marketing

Never mind Millennials; meet the Alphas

Wunderman Thompson surveys six to 16 year olds.
Advertising

New Maruti spots make no mention of mileage...

They are, instead, about the human spirit.
Advertising

Brands get musical on Instagram...

Swiggy amongst first few.
Marketing

Cadbury UK's packaging stunt a hit with desi designers...

We analyse the fortnight old, risky move.
Advertising

‘A plate full of art from chlorophyll’

The initiative is called 'The Plated Project'.
Media

As BYJU'S replaces OPPO as official sponsor for Indian cricket...

...We recount brands that've owned this space in the past.