Subscribe to newsletters
Points of View
Last 30 days
Brands and Sports marketing
Great LifeStyle Brands
Media Brand Awards
Media Innovation Awards
Stories by 'Ananya Pathak'
Indian Railways bring back ‘Gappu Bhaiya’ in COVID awareness ad
The animated cartoon character first appeared in a non-COVID ad released in November 2019 to spread awareness about passenger safety.
Self-care and other secrets of adult life... a personal account
Our guest author writes about the importance of mental health in an anxiety ridden, deadline crazed industry, fast paced industry.
Adman Subhas Warrier and Shyam Musthafa launch multidisciplinary creative agency
Based in Kochi, ‘Sensibly Weird Company’ aims to help brands grow by creating stories, design and creative.
afaqs! news bureau
Another 'COVID killing' product on the block... an anti-bacteria ceiling fan
Finolex Cables joins germ decimating fabrics, plywood brands, wall paints and mattresses.
After corn flakes, chocos, oats and muesli, Kellogg’s goes the upma way…
This is interesting because the brand entered India in 1994 with plans to Americanise the desi breakfast table.
CRED… not everyone gets it: A copywriter's take
An adman and writer gushes about the CRED ads – and tells us why it holds a mirror to both, agencies and their clients.
B2B marketplace udaan woos kirana store owners in first digital ad
A quick chat with the brand’s marketing head Suvid Bajaj about the campaign and the challenges he faced during the COVID-induced lockdown.
Toothbrush protection moves on from plastic head caps, UV sanitisation, sprays, to anti-bacterial bristles…
Colgate has launched a ZigZag toothbrush with 100 per cent silver ion anti-bacterial bristles that keep bacteria from attaching to it. An analysis…
Building social communities and overcoming data challenges...
Our guest author writes about how brands with sizeable following on social platforms can engage with the audiences they’ve cultivated there.
afaqs! news bureau
"Among packaged goods companies, sales via digital channels increased by 70%": GroupM report
'The Great Shift 2020' report details the shift caused by the COVID pandemic in auto, CPG and e-commerce, telecom, financial services, and entertainment sectors.