Ananya Pathak

Ananya Pathak

Stories by 'Ananya Pathak'

Advertising

Britannia on-boards Sonu Sood to familiarise kids with self-defense...

On the sidelines of the launch of the brand’s five-part video series, we spoke to VP marketing Vinay Subramanyam about the impact of COVID on the munching habits of Indians.
Guest Article

Influencing the influencers? Decoding ASCI’s recent recommendations...

Influencers are simply being advised to make it clear that 'ads are ads', right? Our guest author opines.
Points of View

How will ASCI’s new rulebook for influencers change the game for social media agencies?

The new guidelines require influencers to make sure they declare, beyond doubt, which content is branded. Here is a peek through the agency lens…
Marketing

Royal Enfield’s Shubhranshu Singh on bike personalisation...

Royal Enfield is putting its tech might behind personalising two-wheelers through an app-based, 3D configurator – Make it Yours.
Advertising

Top 10 most-watched Indian ads on YouTube in January 2021

Amazon Original’s trailer for 'Tandav' was the top ad, followed by Samsung’s Epic In Every Way.
Guest Article

When Hari met Solly...

With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.
Advertising

Amidst Valentine’s Day mushiness, Wakefit's new spot narrates the plight of a single guy

Piya Milan Band's 'The Single Song' navigates through the social life of a single man, who's all the while looking to find his one true love.
Points of View

Sebamed, Neobar, Tetmosol… are medicated soaps sexier than beauty soaps?

Science seems to be the most attractive marketing tool today. Why else would so many ‘prescription soaps’ go mainstream lately?
Marketing

Personal health and hygiene brand Zreyasa launches edible alcohol-based veggie & fruit wash

HealthyU contains 100% food grade ingredients with natural apple cider vinegar. The ethyl alcohol is edible in nature and absolutely safe for use.
Marketing

What if your Flipkart order was delivered in a transparent packet?

Well, Flipkart is currently pilot testing ‘no package shipping’ and ‘e-commerce ready packaging’ for certain categories. Mahesh Pratap Singh talks about it...