Ananya Pathak

Ananya Pathak

Stories by 'Ananya Pathak'

Marketing

As Gen Y leans towards renting furniture, appliances, jewels...

...we analyse the growth of the category.
Marketing

As the fascination with things Indian grows...

... what does it mean for lifestyle brands with roots overseas.
Media

Indian Express takes on fake news in new spot

We noticed Facebook in the first few seconds.
Marketing

"We put over 10 videos every month on our YouTube channel": Madhavi Irani, Nykaa

Quick chat with Nykaa's chief officer — content.
Marketing

The changing spectrum of the lifestyle segment

A presentation by Technopak's Saloni Nangia.
Social Media

A look at TikTok's integration in 'Bala'

The social media video app plays a dominant role in the movie.
Marketing

"There's a disconnect between the Hindi speaking belt & luxury brands”

IndiaTV's Sudipto Chowdhuri at afaqs!' GLB event.
Advertising

Pidilite calls for ad ideas for Fevicol

Announces contest to pitch ideas for all mediums.
Advertising

Oral contraceptive goes the folksy way…

...to raise awareness on the importance of planned pregnancy.
Marketing

How will Google's data cap affect advertisers?

We ask marketers...