Ananya Pathak

Ananya Pathak

Stories by 'Ananya Pathak'

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Ayushmann Khurrana professes love for domestic travel in Club Mahindra's new spot

With its new campaign, the company is encouraging people to share their travel memories. We spoke to the brand's CMO Ramin Saherwala about it.
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WhatsApp's COVID era ads emphasise privacy and staying connected

Two TVCs were released by the brand over the weekend. We spoke to Avinash Pant, marketing director, Facebook India, about the ideation.
Marketing

Emami Agrotech launches immunity booster edible oil

Emami Healthy & Tasty Smart Balance Immunity Booster Oil will be available pan India in 1 litre pouch pack priced at Rs 140.
Marketing

"Dismayed that cinemas, multiplexes remain on list of prohibited activities": Multiplex Association of India

In a media statement, the Multiplex Association of India, has expressed disappointment at the government's decision to keep cinemas shut.
Points of View

Can '2 minutes' Maggi crack ready-to-eat food category with its '4-minute' poha and upma?

In a world without house help, instant ready-to-eat meals are a saviour. Can Nestlé’s products in this space, launched last year, find new relevance today?
Guest Article

The lockdown code of conduct

In case you've been a little behindhand in your vernacular, and have been missing your travels across strange lands - here's handy guide to the “10 phrases you need to master before your zoom 'trip'"...
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“Amazon is the world’s most valuable brand”: WPP, Kantar report

According to the 2020 BrandZ Top 100 Most Valuable Global Brands ranking, Apple occupies the second spot, followed by Microsoft.
Points of View

Will shopping malls make a comeback?

Will the shopping malls - a blend of restaurants and theatres - re-enter our lives? And, what will the new avatar be like?
Guest Article

The battle of the social media platforms - What should a creator focus on?

Here are some tips and tricks to hack the algorithm, and build a loyal follower base on the most-used social media platforms.
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ITC releases 'how to' spot for Savlon Hexa hand sanitiser

The Indian multinational conglomerate launched the sanitiser brand in April 2020. The first TV commercial for it was launched earlier this week.