The animated cartoon character first appeared in a non-COVID ad released in November 2019 to spread awareness about passenger safety.

Our guest author writes about the importance of mental health in an anxiety ridden, deadline crazed industry, fast paced industry.

Based in Kochi, ‘Sensibly Weird Company’ aims to help brands grow by creating stories, design and creative.

Finolex Cables joins germ decimating fabrics, plywood brands, wall paints and mattresses.

This is interesting because the brand entered India in 1994 with plans to Americanise the desi breakfast table.

An adman and writer gushes about the CRED ads – and tells us why it holds a mirror to both, agencies and their clients.

A quick chat with the brand’s marketing head Suvid Bajaj about the campaign and the challenges he faced during the COVID-induced lockdown.

Colgate has launched a ZigZag toothbrush with 100 per cent silver ion anti-bacterial bristles that keep bacteria from attaching to it. An analysis…

Our guest author writes about how brands with sizeable following on social platforms can engage with the audiences they’ve cultivated there.

'The Great Shift 2020' report details the shift caused by the COVID pandemic in auto, CPG and e-commerce, telecom, financial services, and entertainment sectors.