Kunal Mehta

Stories by 'Kunal Mehta'

Guest Article

Do a SWOT analysis of your brand, not a SWOT filter of your ideas

Use a SWOT filter by all means, as long as you have evaluated an idea on its merit, creativity, and the objective that it serves for your brand
Guest Article

Double Oreo by Chiara Ferragni - an influencer marketing case study

Oreo has collaborated with Ferragni to launch a special edition product with packaging. It is also launching a capsule collection inspired by her
Guest Article

Marketers eyeing the millennial - a discourse

Decoding millennials, India's fast-growing buyer pool...
Guest Article

Swimming in the 'Shark Tank' for lessons

... and sharks are not as gentle and docile as dolphins.
Guest Article

Does your brand give the SPA benefit?

SPA in this context means - Salience, Performance, Advantage.