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Points of View
Last 30 days
Brands and Sports marketing
Great LifeStyle Brands
Media Brand Awards
Media Innovation Awards
Stories by 'Kunal Mehta'
Do a SWOT analysis of your brand, not a SWOT filter of your ideas
Use a SWOT filter by all means, as long as you have evaluated an idea on its merit, creativity, and the objective that it serves for your brand
Double Oreo by Chiara Ferragni - an influencer marketing case study
Oreo has collaborated with Ferragni to launch a special edition product with packaging. It is also launching a capsule collection inspired by her
Marketers eyeing the millennial - a discourse
Decoding millennials, India's fast-growing buyer pool...
Swimming in the 'Shark Tank' for lessons
... and sharks are not as gentle and docile as dolphins.
Does your brand give the SPA benefit?
SPA in this context means - Salience, Performance, Advantage.