Prabhakar Mundkur

Stories by 'Prabhakar Mundkur '

Guest Article

The 'King' of good surrogate advertising…

The former adman recalls his Kingfisher Airlines pitch and credits Vijay Mallya for creating what he terms as the only real surrogate in the liquor category.
Guest Article

"How a prospect poached my idea...

...and my people," writes Prabhakar Mundkur
Guest Article

On Clients and the Transgression of Morals

Our guest author, former adman Prabhakar Mundkur presents his views.
Guest Article

Is the ICC World Cup India’s Super Bowl?

Yes and no...