Subscribe to newsletters
Points of View
Last 30 days
Brands and Sports marketing
All Week Series
Digipub Week (2nd Edition)
Languages Week (2nd Edition)
CMO Week (3rd Edition)
CMO Week (2nd Edition)
vdonxt asia Week
CMO Week (1st Edition)
Great LifeStyle Brands
Media Brand Awards
Media Innovation Awards
Marketers' Excellence Awards
Find Me An Agency
Add My Agency
Stories by 'Deepashree Banerjee'
Cadbury Dark Milk – chocolate for grown ups
The brand ropes in Aishwarya Rai Bachchan as the face for Cadbury Dark Milk in India.
Saffola's Green Coffee promotes healthier lifestyle
We spoke to a few experts to understand if the market is ready for green coffee...
What logos do Indians like to wear?
After KFC, Pepsi is trying to make its mark in the apparel space. We turn to a few veterans to seek answers...
“The Indian market is still fragmented across its landscape”
OPPO's recently appointed VP, Sumit Walia, talks about how the brand gets around this...
Using animals to add a clutter-breaking twist ..
That was the idea behind this quirky campaign for Mahindra Lifespaces’ recently launched residential project ‘Vicino’..
From demonstrating strong, lustrous hair to celebrating mother-daughter bond...
Hindustan Unilever's (HUL) hair-care brand-Clinic Plus has sure come a long way.
“All our cult.fit trainers are influencers in their own right.."
We chat with Naresh Krishnaswamy, growth and business, Cure.fit, about TG, expansion plans and more...
Netflix's luggage activation at airports..
They went an extra mile to promote season 3 of crime drama series Money Heist..
Why does Burger King stop selling its Whoppers for a day?
To support arch-rival McDonald's philanthropic move..No kidding..Read on to know more..
This is how RB takes cue from Modi's Fit India Movement..
The consumer goods firm recently launched a new variant of its popular pain relieving brand Moov...