Dolly Mahayan

Dolly Mahayan

Stories by 'Dolly Mahayan'

Marketing

Burger Singh woos young foodies with Re.1 fries

The QSR brand has gone the traditional way; advertising the new offer on 1000 auto rickshaws.
Marketing

Shoppers Stop takes a luxurious step back

The fashion departmental store is shifting its attention back to the premium segment.
Marketing

Aarti Iyer, head of marketing, Unibic Foods India quits

Iyer will join IM2 Games.
Marketing

Why are utility vehicles outdoing hatchbacks?

What does this mean for the automobile industry?
Advertising

Creativeland Asia wins creative account for Pizza Hut

Ogilvy & Mather India was handling the account of the brand since 2013.
Advertising

JK Cement gives JK Wall Putty a new avatar

The re-launched product is called JK Cement WallMaxX
Advertising

Brands jacket-up to brace for air pollution

In recent times, major dailies have carried front page ads in the national capital cashing in on the pollution crisis…
Advertising

GroupM to launch 'INCA', influencer marketing tool in India soon

INCA will help brands to find valuable and authentic content creators and advertisers will be able to verify influencers
Marketing

Veet enters the male grooming segment

Kartik Aaryan has been roped in as the face of the brand.
Marketing

Will the new Bajaj 'Chetak' receive an electrifying welcome?

As Bajaj Auto revives the iconic Bajaj Chetak in an electric avatar, we spoke to experts to gauge what marketing approach the brand should take to taste success…