Ubaid Zargar

Ubaid Zargar

Stories by 'Ubaid Zargar'

Advertising

In search for authenticity, are brands swinging towards real people?

Here is our analysis of how brands selectively choose their faces.
Advertising

Dhara's new campaign brings forth 'Women Of Change'

The campaign presents real life stories of women who follow their passion.
Advertising

"Its not a replacement for milk": Parle's Mayank Shah on new spot...

...that appears to reposition biscuit variant as milk substitute
Advertising

Nykaa's new campaign aims to redefine 'beauty'

The brand has roped in activist Laxmi Agarwal to feature in the campaign.
People Spotting

Sonali Khanna appointed head of Lowe Lintas, South

She has spent 15 years with Lowe Lintas across offices.
Advertising

Michelin Man reappears on Indian OOH landscape

The OOH campaign is active in 15 cities across India.
Points of View

Is there a silver lining to the grey 'troll cloud'?

Here is what industry experts think.
Advertising

Happydent merges crowdsourcing and causevertising...

...In its latest #HappydentSparklingSmile campaign.
Advertising

Nirma runs into trouble with trolls over Akshay kumar ad

A look at the story so far.
Advertising

Ford takes 'social content series' forward with third poem

The content series will comprise five films.