Shreyas Kulkarni

Shreyas Kulkarni

Stories by 'Shreyas Kulkarni'

Advertising

Flipkart touts superior packaging in new grocery ad…

… As it announces expansion of its grocery services to 50-plus cities across India.
Advertising

Saffola Chyawan Amrut takes on the amusing new trend of consuming too many herbal supplements…

… It, instead, asks folks to consume Chyawan Amrut whose Ayurvedic ingredients will boost your immunity.
Media

Amazon Prime Video offers unconditional apology over ‘Tandav’ row

The OTT giant says it has removed or edited objectionable scenes. The apology comes on the heels of new industry guidelines.
Marketing

"The return rate of our core consumers is 90 per cent": OYO’s Mayur Hola

The global brand head speaks about their latest campaign, the power of OYO’s tech, and weighs on in-house teams versus agencies.
Advertising

IKEA touts the value of shared relationships in new ad…

… While it plans to open its first mall in India at Noida.
Advertising

Club Mahindra talks to international travellers in new campaign…

…. Pushes domestic travel when international travel remains a concern.
Obituary

Shovon Chowdhury, author and founder of Street Life Advertising, has passed away

An advertising veteran, he had worked at places such as Bates, Contract, and Lintas before starting his agency.
Advertising

Dove soap calls out pre-marriage scrutiny of bride's weight, height, colour, hair; takes 'Real Beauty' stance ahead

After weeks of discussions around pH levels and litmus tests, HUL's Dove refocuses the category's attention on the meaning of beauty in its #StopTheBeautyTest campaign.
Media

Colors Kannada to premier Bigg Boss Season 8 on 28 Feb…

… While the premiere will air at 6 pm, subsequent episodes will air daily at 9.30 pm
Advertising

Influencer creativity and engagement under a cloud after ASCI’s guidelines?

Sketches with brand plug-ins towards the end and viewership are under threat if one has to declare at the start that a post or video is an ad.