Shreyas Kulkarni

Shreyas Kulkarni

Stories by 'Shreyas Kulkarni'

Social Media

Trump got into a tiff with Twitter because it fact-checked his tweet

He is unhappy with Twitter about this so he signed an executive order to lift protections that keeps people from suing social media companies.
Marketing

Salesforce's new report says that Indian marketers view 'innovation' as their top priority

Called 'State of Marketing', the report reveals the main agents that will drive marketing through the crisis.
Social Media

Instagram to help creators with tools aimed to monetise their audience

Some of the said tools include IGTV ads and badges on Live Videos.
Marketing

Wunderman Thompson's new report casts a keen eye on the health, pharma, and wellness category

Called '21 Times Health', the report spoke to Indian households in 32 cities to understand changing mindsets on the above-mentioned categories.
Marketing

KFC goes contactless with takeaways and direct service to your bike and car

The fast-food giant attempts to lure customers to/near its outlet with zero-contact offerings as dine-ins won't make a comeback soon.
Social Media

Facebook's new app Collab lets you mix and match original videos, another attempt to take on TikTok?

It's an invite-only beta app and is available only on iOS.
Marketing

Godrej Professional launches Suraksha Salon Program to help reopening salons

Salons will get free and subsidised sanitiser kits, safety and hygiene education, and back-to-business support.
Distribution Diaries

"I will manufacture more products that require the least amount of labour": Mayank Shah, Parle Products

Ninety per cent of FMCG volumes are sold through traditional distribution channels, says the category head, Parle Products. Multiple channels must work for you to win in the current scenario.
Marketing

"Good brands adapt in ways that they're still meaningful to customers": Srinivas Adapa, Burger King India

The CMO of Burger King India says the brand has doubled its activity online, and will soon launch an omnichannel app that works both offline and online.
Advertising

"We came back from the impossible": Nike's new ad on hope, perseverance, and comebacks

It's the latest ad from Nike's campaign to keep people motivated during the lockdowns and against the virus.