Shreyas Kulkarni

Shreyas Kulkarni

Stories by 'Shreyas Kulkarni'

Advertising

When upGrad showed you the way to becoming your college friends’ boss

The leading online higher education company’s campaign talks about the rewards you stand to earn, post an online certificate course.
Advertising

Khatabook gets Dhoni to prescribe “dhande ka vaccine”

Made by creative agency Fatmen, the ad tries to address the impact of COVID on small businesses.
Advertising

Swiggy Instamart comes to the rescue of the great ‘Salt Bae' shortage with a 15-30 min delivery promise

And don’t miss the spoof of Colgate’s “toothpaste mein namak” in the ad.
Marketing

Parle enters breakfast cereal category with Hide & Seek Fills; can it take on Kellogg's Chocos Fills, Nestle Koko Krunch, Bournvita Fills?

With 50% chocolate filling, the product targets kids. We chat with Krishnarao Buddha, senior category head, marketing, Parle Products, about rivals, advertising, and D2C channels.
Advertising

Google Nest casts delightful doggos in commercials for its new line of cameras and doorbells

The voice-overs for these good boys are one of the many highlights. 
Advertising

Britannia 50-50 Potazos banks on its ambiguity for maiden campaign 

Is it a potato chip, or a biscuit? Britannia, ITC Sunfeast and Pran place their chips in this buzzy category.
Marketing

“We have pumped in Rs 100 crore in the campaign”: Mark Moran, Simplilearn

From skills versus placements to the industry’s ongoing consolidation and more, here is a chat with the company’s chief marketer.
Marketing

HUL launches ‘UShop’ digital store to directly reach consumers; move to wrest control back from the Amazons and the Flipkarts?

With its digital shop, HUL controls everything from warehousing to distribution to delivery to user data.
Advertising

Dunzo hastens its 19-minute ‘Daily’ delivery with ZEE5 and ALTBalaji

The online delivery firm has teamed with the video streamers to push its 'Dunzo Daily' service and the content on offer.
Advertising

Pepsi and Doja Cat rework iconic ‘Grease’ song to launch classic soda shop line

'You’re the one I want' gets a modern makeover, as the brand rolls out Cream Soda and Black Cherry flavours.