Shreyas Kulkarni

Shreyas Kulkarni

Stories by 'Shreyas Kulkarni'


Studio Pepperfry footfalls are back to last year's levels says its chief marketer Kashyap Vadapalli

He talks about the brand's latest ad campaign, what people are buying, and if the Pepperfry consumer has changed and more.

Hamdard Laboratories brings back ‘Mr Sardi Zukham’, places ‘Joshina’ as an effective natural cure for cold and cough

Mr Sardi Zukham is played by actor Rajesh Khera who also essayed the role of the Onida devil.

HiPi release four ads for its “HPL Roast” campaign...

... where people roast each other and is a fun take on how rival fans have a go at each other.

Burger King replaces Bloody Mary with “Cancelled Clown”, takes a dig at rival McDonald’s

A creepy clown is haunting the mirrors of Burger King toilets.

2 out of 3 Indians would rather give up TV than YouTube for a month said Google India’s Sanjay Gupta

The country head and VP said this in his keynote at Google’s annual event Brandcast.
People Spotting

Former ASCI secretary-general Shweta Purandare joins Diageo India as its corporate brand and communications head

She was ASCI’s secretary-general till August 2020.
Social Media

Inorbit malls and Zomato partner to bring back the magic of in-mall dining, but with precautions, of course

All you need is a smartphone to scan a QR code, order food, and pay the bill.

Govinda’s audition for CRED doesn’t go as planned; he’s now hunting for the ‘voice-over’ guy

Chi Chi joins the long list of celebrities who couldn’t clear the audition and were beaten by a “simple voice-over”.

ASCI asks WhiteHat Jr to pull its ads

The ad body processed 15 complaints against 7 WhiteHat Jr ads. Five of these ads were in potential violation of the ASCI code.
Points of View

Netflix plans free weekend access of its content in India

What will it mean for the streaming ecosystem, and how will it impact subscriptions?