Shreyas Kulkarni

Shreyas Kulkarni

Stories by 'Shreyas Kulkarni'

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OYO bats for hockey with a 45 per cent flat coupon discount

The hotel chain is supporting the national hockey team as it plays Olympic champs Argentina.
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Britannia Milk Bikis relaunched, takes on Parle-G in a new spot

The new Milk Bikis is made up of 100% atta and touts “doodh roti ki shakti”.
Marketing

It’s back to ‘essentials’ for e-commerce brands in Maharashtra

The state government has said that these brands can only deliver ‘essential’ goods, but the definition of ‘essential’ isn’t the same for all.
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From ‘Atirikt Khurak’ to ‘Atirikt Zumba’, Jackie Shroff shakes a leg for CRED

It’s the second of CRED’s six-ad campaign for the ongoing Indian Premier League.
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Haier AC usurps pranayama-esque exercises for healthy lungs

It’s the brand’s new campaign, where it pits the exercise regime against its AC’s clean air that keeps your lungs healthy.
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“Darr ke aage jeet hai” makes Hrithik Roshan ride his bike off a mountain wall

It’s the latest ad from Mountain Dew, which is nearing two decades of existence in India.
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‘Save Ralph’, an animated short film, drops bombs on animal testing for cosmetic products, finds support from Unilever

Ralph is a rabbit, who enjoys being a tester because he’s doing it for “far superior humans”.
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Instagram Reels and Moj have released ads, other apps are on their way; short video apps are the newest advertisers

The short video space is buzzing, as apps aim to build awareness and capture a larger pie of India’s ‘young’ Internet audience.
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Dunzo, Zomato, OYO, Paytm coo over "Indranagar ka gunda" after Rahul Dravid loses his cool courtesy CRED

It was CRED's IPL 2021 ad in which Dravid wanted to beat up people while stuck in traffic.
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When your junior’s home shines brighter, courtesy budget-friendly paint from Asian Paints

The company’s new spot touts its affordable ‘Ace Sparc Emulsion’ paint.