Shreyas Kulkarni

Shreyas Kulkarni

Stories by 'Shreyas Kulkarni'


Facebook to compensate advertisers for code error

It led to the tech giant’s conversion lift tool miscalculate the effectiveness of many brand campaigns.

IKEA’s new ad reminds us of a grim reality about our homes…

… Because not every home is where the heart is.
Marketing woos calorie counters with YouTube content that asks them to co-script while watching

It reminds us of the intensely interactive Netflix movie ‘Bandersnatch’, where viewers clicked on the story options on the screen to co-write the tale.
People Spotting

Swati Mohan, Netflix’s director marketing moves on

She had joined the streaming giant in July 2018.

Digital content regulation: Learning from best global practices

Excerpts from this year’s FICCI Knowledge Series: Fast Track Digital.
Social Media

MobiKwik celebrates the ban on Chinese apps, takes a sly dig at Paytm because of its “Chinese” investors

The government had banned 43 Chinese apps that were detrimental to national security on 24 November 2020.

Aaja milke, haske, khulke jeete hain hum says Tinder in new digital film

The dating app celebrates its members who haven’t let the pandemic define what dating, flirting, and social discovery means to them.

CRED, PhonePe, Paytm, Amazon... all platforms to pay your credit card bill on

What was once a transaction between the bank and you is seeing new entrants, some whose core business model is not even in the financial services space.

Johnnie Walker wants to showcase gorgeous glass installations across select bars

It wants you to leave behind empty bottles at these bars that will then go on to become the building blocks of these glass installations.

HuffPost India shuts shop; will no longer publish content from 24 November 2020…

…. In a surprising development that comes a few days after HuffPost's surprise acquisition from BuzzFeed.