Branded Content

Branded Content

MARS Cosmetics partners with TVF's Girliyapa for 'Sisters' web series

MARS Cosmetics enriches the storyline by empowering the lead female actors with products that cater to their distinct beauty preferences and lifestyles.
Branded Content

FilterCopy and Maruti Suzuki intertwine storytelling with brand synergy in the Bada Sheher Choti Family series

The series star Nakuul Mehta and Erica Fernandes.
Branded Content

Ex-Google Exec Mohit Jagtiani launches Next Narrative, a branded content company with Simran Hoon

Next Narrative aims to focus on building brand loyalty.
Branded Content

COLORS teams up with Seagram's Imperial Blue and Wavemaker for AI-powered #FansWaliHoli

Fans can create personalised Holi posters featuring their favorite celebrities through an interactive microsite.
Marketing

Here’s why Acko is bullish on content marketing

The brand’s EVP of marketing walks us through the brand’s ambition of demystifying the BFSI category.
Branded Content

Good Glamm Group signs three year brand partnership deal with Dharma Productions

As part of the deal, all theatre and OTT releases by Dharma for the three-year duration will exclusively feature Good Glamm’s beauty brands.
Advertising

Netflix’s Kho Gaye Hum Kahan is a lesson on seamless brand integrations

The movie has some exceptional brand integrations that work with the story naturally yet stand out, we take a look at all of them
Branded Content

Is “going viral” the only metric for content marketing?

Industry stalwarts explain challenges in content marketing, process of allocating budget to it and more.
Branded Content

Philips India, Sony SAB, Myntra, and more triumph at afaqs! Brand Storyz Awards 2023

On December 06, a diverse array of top brands came under one roof at Aloft in Aerocity, New Delhi to add another chapter to their success stories.
Branded Content

Zerodha and LearnApp's content marketing collab turns fresh rival for weary finfluencers

After ASCI and SEBI, it is the time of 'Zing!'.
Branded Content

MARS Cosmetics partners with TVF's Girliyapa for 'Sisters' web series

MARS Cosmetics enriches the storyline by empowering the lead female actors with products that cater to their distinct beauty preferences and lifestyles.
Branded Content

FilterCopy and Maruti Suzuki intertwine storytelling with brand synergy in the Bada Sheher Choti Family series

The series star Nakuul Mehta and Erica Fernandes.
Branded Content

Ex-Google Exec Mohit Jagtiani launches Next Narrative, a branded content company with Simran Hoon

Next Narrative aims to focus on building brand loyalty.
Branded Content

COLORS teams up with Seagram's Imperial Blue and Wavemaker for AI-powered #FansWaliHoli

Fans can create personalised Holi posters featuring their favorite celebrities through an interactive microsite.
Marketing

Here’s why Acko is bullish on content marketing

The brand’s EVP of marketing walks us through the brand’s ambition of demystifying the BFSI category.
Branded Content

Good Glamm Group signs three year brand partnership deal with Dharma Productions

As part of the deal, all theatre and OTT releases by Dharma for the three-year duration will exclusively feature Good Glamm’s beauty brands.
Advertising

Netflix’s Kho Gaye Hum Kahan is a lesson on seamless brand integrations

The movie has some exceptional brand integrations that work with the story naturally yet stand out, we take a look at all of them
Branded Content

Is “going viral” the only metric for content marketing?

Industry stalwarts explain challenges in content marketing, process of allocating budget to it and more.
Branded Content

Philips India, Sony SAB, Myntra, and more triumph at afaqs! Brand Storyz Awards 2023

On December 06, a diverse array of top brands came under one roof at Aloft in Aerocity, New Delhi to add another chapter to their success stories.
Branded Content

Zerodha and LearnApp's content marketing collab turns fresh rival for weary finfluencers

After ASCI and SEBI, it is the time of 'Zing!'.