Branded Content

Media

PolicyBazaar’s Anupama integration generates 4x customer leads

Samir Sethi, head of brand marketing, reports fourfold web traffic surge to check term life insurance between 10-11 p.m. during the show's airing.
Branded Content

Terribly Tiny Tales collaborates with AJIO to launch Raksha Bandhan IP 'Tied For Life' S1

The collaboration brings together a series of short stories that showcase the diverse dynamics, memories, and emotions that siblings share.
Advertising

Mindshare is modelled to function like a start-up: Amin Lakhani, CEO, Mindshare South Asia

The media agency has won a bronze metal at the Cannes Lions International Festival of Creativity for the Thumbstopping Beauty Biases campaign for Dove.
Branded Content

PAD Group launches its Branded Content arm; HOTCULT

Hotcult will be positioned as a GLOCUL and LOCUL solutions provider.
Marketing

Brands are cooking up a storm on MasterChef India 2023

Amul and Fortune are regular mentions on both TV and OTT. Pushp Masale and Vinod Cookware feature in the TV broadcast and Bosch Appliances and Dr. Oetker appear only on Sony LIV.
Branded Content

Terribly Tiny Tales launches Butterflies 4, in collaboration with Hershey’s India

Season 4 celebrates love in five stories, rekindling love in different ways with Hershey's various product lines.
Marketing

A peek into Gunjan Arya’s Only Much Louder

The CEO speaks on the company’s main money minters, how data shapes its decisions, the changing destination of platforms’ investments, and more.
Marketing

A Terribly Tiny leap from 140 characters to a 4-episode OTT show

Anuj Gosalia, CEO and co-founder, Terribly Tiny Tales, announces foray into OTT content, talks brand building, and plans for 2023.
Media

PolicyBazaar’s Anupama integration generates 4x customer leads

Samir Sethi, head of brand marketing, reports fourfold web traffic surge to check term life insurance between 10-11 p.m. during the show's airing.
Branded Content

Terribly Tiny Tales collaborates with AJIO to launch Raksha Bandhan IP 'Tied For Life' S1

The collaboration brings together a series of short stories that showcase the diverse dynamics, memories, and emotions that siblings share.
Advertising

Mindshare is modelled to function like a start-up: Amin Lakhani, CEO, Mindshare South Asia

The media agency has won a bronze metal at the Cannes Lions International Festival of Creativity for the Thumbstopping Beauty Biases campaign for Dove.
Branded Content

PAD Group launches its Branded Content arm; HOTCULT

Hotcult will be positioned as a GLOCUL and LOCUL solutions provider.
Marketing

Brands are cooking up a storm on MasterChef India 2023

Amul and Fortune are regular mentions on both TV and OTT. Pushp Masale and Vinod Cookware feature in the TV broadcast and Bosch Appliances and Dr. Oetker appear only on Sony LIV.
Branded Content

Terribly Tiny Tales launches Butterflies 4, in collaboration with Hershey’s India

Season 4 celebrates love in five stories, rekindling love in different ways with Hershey's various product lines.
Marketing

A peek into Gunjan Arya’s Only Much Louder

The CEO speaks on the company’s main money minters, how data shapes its decisions, the changing destination of platforms’ investments, and more.
Marketing

A Terribly Tiny leap from 140 characters to a 4-episode OTT show

Anuj Gosalia, CEO and co-founder, Terribly Tiny Tales, announces foray into OTT content, talks brand building, and plans for 2023.