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Case Studies

Dainik Bhaskar's Print campaign against female foeticide

This Case study outlines a Dainik Bhaskar's 'Beti Bachao Muhim' (Save The girl child) initiative. It aimed at creating enhanced awareness on the social menace of Female foeticide, educating masses through a series of editorial article and public rallies and to initiate much needed social impact through participative ground movement.