TATA Indicom VSAT Services partners DigiFour Technologies (SCALA) to deliver the promise of Dynamic Digital Signage in India

Company News

New Delhi, June 08

Globally Dynamic Digital Signage (DDS) has revolutionized the indoor and outdoor experience of Customers, Employees and Suppliers. TATA Indicom VSAT Services (TIVS), has forged a business alliance with Digifour Technologies (Digi4) who offers SCALA –the world’s leading platform for Digital Signage. This alliance will introduce, TNET Signage, an innovative Dynamic Digital Signage (DDS) solution in India.

“TNET Signage” will offer enterprises the ability to create and deploy sophisticated, attention grabbing, dynamic digital signage . The solution provides complete control in management, segmentation and delivery of content from a central point, with real-time updates across corporate locations, through state of the art connectivity over Tata Indicom’s telecom network. It is also designed to take advantage of multicast technology to save bandwidth cost and download time

“Currently many static/digital signage solutions are available in the market today. But delivery, management and distribution of content over a large geographical spread still remain biggest challenge. We call this as a “logistical nightmare”. By the time the banners/CDs reach the destination, the content may be already obsolete and stale. Satellite offers flexibility and control to transmit, deliver and distribute ‘realtime’ content across large networks, reducing the costs of production and transport,” said Sanjay Tari, General Manager –Strategy & Business Development of TIVS. “The reputation and proven performance of SCALA InfoChannel software platform with our TNET Signage product promises to deliver the highest quality and experience of DDS to businesses” he added.

“The key to successfully deploying and managing Digital Dynamic Signage solutions involves a flexible software platform that can seamlessly integrate with external E systems, creative display options, attention grabbing and relevant content and a robust connectivity model. The proven power of SCALA InfoChannel and Digi4 experience in the Indian market, coupled by the connectivity options and expertise provided by TIVS makes this a perfect alliance – and we believe will offer tremendous value to customers”, said Mohammed Rafeeq, Director Strategic Planning of Digi4.

The Alliance will offer tailored DDS solutions across various business verticals including Banking, Retail, Entertainment, Public facilities such as airports, railways etc, Education, Health and Hospitality. TIVS intends to connect 1000 screen across the country on TNET Signage platform by current fiscal year and 4000 screens by Dec 2008.

For further information, please contact:

Mr. Mihir Singh

TATANET, divison NELCO LTD

Tel: 6791 8740 Dir 67918704

Mobile 92239 03135

Email – contact@tatanet.co.in

A TATA Enterprise