Videocon unveils "Ek Mein Char Ka Dhamaka"

Company press release, October 9, 2003

Mumbai

Videocon International Ltd., India's largest consumer durables company has launched its festival promotion, "Diwali Phataka- Ek Mein Char Ka Dhamaka". A four stroke offer that gives its customers assured gifts, exchange offer, extended warranty and 0% finance.

The offer commenced on the 26th Sep., 2003. The first Dhamaka entitles the customer to two scratches. On the first scratch the customer stands to win attractive prizes- from upto 5 Kgs of gold, 0.8 ton AC, a projection TV and other exciting prizes. The second scratch gives up to 50% off on the next purchase. The other three dhamakas include attractive exchange prices, extended warranty and zero percent finance .Accompanying the Bazoomba range of 29" televisions is the special exchange offer where a DVD player is also free.

The promotion gives the best of offers and ushers in the festive season in its fullest glory. There is an extensive marketing and advertising campaign supporting the same.

Mr. Sunil Tandon, the company's Vice President Marketing said," Under Diwali Phataka - Ek Mein Char Ka Dhamaka, the customer stands to win four times. It ensures a huge gifts' dhamaka to them."

This festival season, the company has targeted sales of Rs 325 crores. In colour televisions, Videocon is targeting a sale of two lakh units. It expects to grow at the rate of 25 percent in colour televisions and in refrigerators by 20 percent.

Videocon has upped its advertisement budget from 80 crores to 140 crores this financial year .From the Khel Ke Dekho to the recently conducted Bada Hai Toh Behtar Hai campaign, the company has carried out some very unique promotions throughout the year.

Mr. Pawan Kalra, General Manager Sales, Home Appliances says, "For us at Videocon, good schemes are the trend. Diwali Phataka - Ek Mein Char Ka Dhamaka is another such promotion that offers the very best to customers. This festival season, we are expecting to sell eighty thousand units in refrigerators and forty thousand units in washing machines."

Videocon group enjoys a strong presence in the market with CTVs, Internet TVs, Plasma TVs, Projection TVs, VCDs, DVDs, DVD TVs, air conditioners, washing machines, transchillers, as well as no-frost and Water Dispenser Refrigerators. Recently the group has signed on the Indian Cricket phenomena in a big way. In a consortium with Pepsi and TVS Motors, to sponsor the matches, Videocon has pulled out a major victory as there was intense competition for the deal. With the ACC tie up, Videocon is also sponsoring three International cricket tournaments featuring teams from India, Pakistan and Sri Lanka.

For details contact:

contact@videoconmail.com

shubhis@videoconmail.com