Company release, May 4, 2004
TIMEX Watches Ltd. (TIMEX), the top seller in US and Canada and a brand valued and desired all over the world, today announced the celebrations of 150 years of their presence worldwide. Cricket speed king and TIMEX brand ambassador, Brett Lee who launched the all-new TIMEX 150 years watch collection, made a grand entry amidst huge fanfare.
The new TIMEX 150 years Watch Collection would comprise 25 styles, 14 for men and 11 for women and would be in the price range of Rs 1,995 to Rs 2,595. The watches in this collection, are based on the latest trends from the Basel 2004 Watch Fair, lending a futuristic appeal to the collection.
Kapil Kapoor, Managing Director of TIMEX Watches Limited and Regional Director, South Pacific and India, said, It is a moment of immense pleasure and pride for us to announce the successful completion of 150 years of TIMEX, in presence of our brand ambassador Brett Lee. TIMEX with its futuristic appeal has always been a favourite of the young and trendy people who believe in carrying technology and fashion on their wrist.
The new TIMEX 150 year watch collection for Men comprise of steel watches in wide leather straps with bolder stitches. The watches are both in soft muted and bright metallic colours and have retro influence on designs with multiple graphic features dial. The TIMEX watches for Women are in squares and rectangular shape with wide cuff leather straps; particularly white leather straps. The main highlight of the TIMEX 150 year women watch collection is the use of floral and rainbow colours in metallic hues for the dials.
Speaking on the occasion, Brett Lee, TIMEX Brand Ambassador, said, It is a great feeling to be a part of the celebration of 150 years of TIMEX, a brand that is known for its sporty, techie and futuristic watch collection. I am sure TIMEX, which is catching up with my speed of 160 kmph, will soon reach even greater heights.
Kapoor further added, This platform would give us an opportunity to further strengthen TIMEX's strong brand positioning for another 150 years to come and would reemphasize to our customers, the promise of bringing them the watches which are ahead of time.
About TIMEX Watches Limited
The TIMEX brand has been at the top of the popularity and sales graph for decades now both in the US and Canada and in many places around the world. The TIMEX story dates all the way back to 1854 when it was established as The Waterbury Clock Company. The first TIMEX wristwatch was introduced in 1950 and quickly became the generic name in the field. TIMEX has a multi-brand strategy ranging from the sporty and high-tech to the dressy. There are also a variety of watches in cool colours and shapes aimed at the young and hip.
While every TIMEX produced since then has retained the virtues of those early watches, in the intervening 50 years, the company has introduced a steady stream of technological advancements including:
Ironman Triathlon, the first full-featured performance sport watch.
Indiglo night light, the unparalleled watch illumination system
Data link, the first watch to interface with a personal computer
Ironman Speed + Distance system, the first watch to use global positioning technology to accurately answer the questions; ''How far?'' and '' How Fast?'
TIMEX, headquartered in the United States, is one of the world's preeminent watch brands, that has been recently adjudged among top 100 Most Trusted brands of India by Brand Equity, The Economic Times and has been named one of Indian SuperBrands by the SuperBrands Council. TIMEX has worldwide manufacturing, marketing and distribution facilities in order to service its global presence. TIMEX is celebrating its landmark achievement of selling 1 Billion watches worldwide in 2003.
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