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RPG Cellucom opens 200th store

Company Brief

Mumbai, June 19, 2008

RPG Cellucom, India’s leading Cellphone & Laptop retail chain, announced today the opening of its flagship store in Oberoi Mall, Mumbai. Speaking at the launch, Arun Nagar, Founder & Managing Director, Cellucom Group said, “It is a proud moment for us as opening of this new store also marks the completion of 200 stores for us nationally. We have aggressive expansion plans and our target is to open 500 stores by March 2009, in India.”

RPG Cellucom opens 200th store
Arun Nagar & Malini Chopra
“As part of our expansion strategy, we are consciously now looking to expand our presence at high-visibility locations. Shopping malls provide us with such an opportunity and we will be present at some of the best malls around the country.” Said Arun Nagar.

With the convergence of telecom, multimedia and information technology and the fast pace of life today, ‘mobility solutions’ are becoming increasingly important. Our stores appeal to techno-savvy customers by providing them with much needed choice, personalized customer service and a great shopping experience,” added Mr. Nagar.

The RPG Cellucom stores showcase a wide variety of mobility products from leading brands like Nokia, Sony Ericsson, Motorola, Samsung, Vaio, HP/Compaq, Lenovo and Acer among others. The stores offer customers a wide range of Cellphones, PDAs, Notebooks, Mobile enhancements, Mobile entertainment products, IT accessories & peripherals and Connectivity solutions.

RPG Cellucom, a part of RPG Retail Sector, has a master-franchisee agreement with the Dubai-based Cellucom Group, a specialized and organized retailer of Mobility products in the Middle East & Africa. Cellucom Group , over the years, has developed a distinctive retail concept offering a variety of mobility solutions and a better shopping experience by sharing the knowledge of mobile technology in a consumer-friendly ambience.

The first RPG Cellucom outlet was opened in January 2007 at Sahara Mall, Gurgaon. From the current 200 stores across 18 cities, RPG Cellucom plans to set up 500 stores by end of March 2009. These outlets will cover the entire value chain in formats like stand-alone stores in Malls and High Streets, as well as Shop-in-Shop within Spencer’s, Music World, Shopper’s Stop, Lifestyle and other large-format chain stores.

For further information, please contact:

Euro RSCG PR & Events

Rachita Vaid

Tel: 24937188 / Ext- 259

Mob: +919987286752