GSKCH introduces 'Junior Horlicks Biscuits' in animal shapes

Company Brief

New Delhi, August 25, 2009

Mothers can now relax and let their toddlers have some more fun; their search for a nourishing , tasty and energy filled snack for their little ones comes to an end with Junior Horlicks Biscuits in animal shapes. Specially designed for toddlers in the age group of 2 to 5 years, Junior Horlicks Biscuits help replenish their energy important to keep children at their playful best. Each biscuit is fortified with Calcium, Iron and ‘Power Vitamins’ (A, B1, B2, B6, D & Niacin) important for a ‘Mama’s Baby’ to grow tall and strong.

With no added preservatives and artificial colours, Junior Horlicks Biscuits are available in two delicious flavours - Butter and Chocolate. Easy to hold and chew, these biscuits are made in fun animal shapes of lion, elephant, rabbit, tortoise and sheep; making them enjoyable for children to eat.

Speaking about the new product, Shubhajit Sen, Executive Vice President - Marketing, GlaxoSmithKline Consumer Healthcare, India, said, “Little ones are busy ones; always active, up to mischief and asking questions. All this activity needs constant energy which often dips and kids get tired and cranky. We developed Junior Horlicks Biscuits especially for toddlers keeping their energy and growth requirements in mind. These biscuits help replenish their energy important to keep children at their playful best”.

Junior Horlicks Biscuits are available in 35g and 125g packs at Rs. 10 and Rs. 35 respectively.

For further information, please contact:

Genesis Burson-Marsteller

Rhea Malvai

Tel: +91-124- 441-7501

Email: rhea.malvai@bm.com