Reliance BIG TV introduces Non-Stop offers

Company Brief

Mumbai, October 28, 2009

Reliance BIG TV, India's fastest growing fully digital service, has always been at the forefront to provide best offers and services to its customers. Among the many offers launched during the festive season, Reliance BIG TV continues to offer the recently released David Dhawan comedy movie "Do Knot Disturb" from 1 November, 09 onwards for a month on its Pay-Per-View channels. Reliance BIG TV has also gone in for functional enhancement by offering the convenience of making purchases through credit card on IVR. Customers can now purchase our movies via credit card, SMS, online and retail outlets.

"With our exceptional range of new offerings & packages during the festival season, we are now offering our subscribers the added convenience of Credit card purchase facility via IVR. In addition, we shall also be showcasing the rib tickling blockbuster 'Do knot Distrurb' on our Pay-Per-View channels from 1st Nov. Our endeavour in the season has been to offer best in class entertainment with a large repertoire of films to deliver sheer customer delight, " said Mr. Umesh Rao, Senior Vice-president, Reliance BIG TV.

Do Knot Disturb, is a crazy comedy of errors. A filthy rich businessman (Govinda) is married to a beautiful and sophisticated woman (Sushmita Sen) and tries to hide his extramarital affair with a supermodel (Lara Dutta). To save his skin, he bribes his friend, a waiter (Ritesh Deshmukh) pretending to be the supermodel's boyfriend. What follows is a series of mistaken identities and misunderstandings, culminating in one mammoth laugh riot.

New content offerings, packaging and services have been few of the key reasons of aggressive growth of Reliance BIG TV. The festivity was filled with new packages, offers and PPV Movies like What's your Rashee?, Kaminey, Rock on, Main aurr Mrs. Khanna and now Do Knot Disturb. Reliance BIG TV has also launched a new 360 degree high decibel brand campaign based on "Joy of Ownership" of Reliance BIG TV and have spent Rs. 50 Crore on the entire campaign. As the nation is still in the festive mood, the latest releases on PPV will give the entire family an opportunity to view the movie on Reliance BIG TV at an attractive price of only Rs.50.

For further information, please contact::

K2 Communications Pvt Ltd

Shivali Mittal

Mobile: 9820933928

Email: Shivali.P.Mittal@relianceada.com