Infiniti Retail Ltd expands it's reach in Mumbai

Company Brief

Mumbai, November 27, 2009

Croma, the large-format, multi-brand consumer durables and electronics chain from the House of Tata's, today unveiled its two new stores in Mumbai at Mega Mall and Oberoi Mall respectively. This move is aimed at deepening its reach into the prime centers of the city. The store in Mega Mall was inaugurated by Mr. Noel Tata, Managing Director, Trent Ltd and Mr. Ajit Joshi, Managing Director & CEO, Infiniti Retail Ltd.

Croma one of India's largest specialty consumer electronics store, houses a wide range of local and global brands across various product categories. With categories like Home Entertainment, Small Appliances, White Goods, Computers and Peripherals, Communication, Music, Imaging and Gaming software each of the Croma store promises to deliver the widest choice of products.

The store has been designed keeping in mind consumers' shopping requirements and has exclusive areas within the mega retail store offering the entire range of consumer electronic and durable products. The stores also offer a dedicated team of friendly and skilled staff that facilitates the entire buying process such that every customer is completely satisfied with their purchase.

Speaking at the launch, Mr. Ajit Joshi, Managing Director & CEO, Infiniti Retail Ltd, said, “We have received encouraging footfalls at all our stores across Mumbai. With the launch of Croma in Mega Mall and Oberoi Mall, we are now 14 stores strong in Mumbai. These stores have been indicators of our aggressive growth plans. It makes us only believe that we have successfully delivered on Croma's promise of providing a world class shopping experience, the widest variety of products and robust after sales service coupled with interactive and helpful customer service.”

Another attraction is Croma's private label brand 'Handpicked by Croma'. The brand launched lately offers products that are Unique, Superior and Surprisingly Affordable. A wide range of SKUs that have hit the shelf are wine coolers, split air conditioners, refrigerators, vacuum cleaners, blenders, kettles, toasters, mini massagers, blender choppers, laptops, IT accessories, and a host of products that cut across various product categories.

'Croma' offers products across the following categories:-

* Home Entertainment – CTVs, Music systems, VCD, DVD players, etc.

* Small Appliances – Kitchen & Domestic Appliances

* White Goods - ACs, Refrigerators, Microwaves, Washing Machines, Dishwashers etc.

* Computers and Peripherals – Desktops, Laptops, Blank media, Cables, Accessories, Software etc.

* Communication -Mobile Phones and Accessories, telephones, SIM cards, recharge cards etc.

* Music – CD's, VCD's, DVD's.

* Imaging – Handycams, Digital Cameras, etc.

* Gaming software

'Croma' – Enhanced shopping experience

The 'Croma' mega-stores will offer consumers the following benefits:

Largest Product Offering: 'Croma', mega-stores offer consumers a wide range of products across 8 categories of consumer electronics and durables and the Information technology products.

We Help you Buy: At 'Croma', we help you buy! The burgeoning advancement in the consumer durables category presents a unique challenge for marketers and customers – 'extensive choice'. In an effort to help consumers make informed decisions, 'Croma' has trained professionals who have undergone extensive training and have in-depth knowledge of the products and brands available at the store. This therefore enables them to do a quick feature benefit analysis and suggest the right product to the customer.

National Brand: 'Croma' is India's first nationwide Electronics Mega Store offering a unique shopping experience consistent across the country.

For further information, please contact:

VCCPL

Stuti Singh

Mobile: 9867035866

Email: Dhara.Rajput@vccpl.com