Thomas Cook (India) Ltd.'s Advertising mandate assigned to JWT and Zenith Optimedia

Company Brief

Mumbai, November 27, 2009

Thomas Cook (India) Limited (TCIL) - India's largest integrated travel and travel related financial services company, has signed JWT as its creative agency and Zenith Optimedia as its media partner for its advertising campaigns in the future. Thomas Cook India is keen to engage with their current and potential customers through a fresh approach in the market.

Rakshit Desai, Executive Director – Travel Businesses, TCIL, said, “We decided to join hands with the two agencies as their credentials and proposals were aligned with our strategy. Both the agencies are now on-board and we are looking at several product launches and pioneering initiatives.”

JWT Group is India's best-known marketing communications brand comprising JWT, Fortune, ADK Fortune, RMG Connect, IPAN and Encompass. Headquartered in Mumbai since 1929, JWT India is a truly integrated network. JWT Group is committed to creating ideas that consumers want to spend time with, in this landscape of tomorrow.

Zenith Optimedia offers a wide range of services, from the development of communications strategy, through executional planning, negotiation and implementation. Coordinating campaigns across countries and regions, linking with clients in the way that best meets their individual needs. Their services are known to be underpinned with the latest research, tools and systems.

For further information, please contact:

Avian Media

Rivita Chawla

Tel: 022-24988870

Email: rivita@avian-media.com