eDynamic successfully redesigns & develops DMTI spatial website

Company Brief

Markham, December 01, 2009

This initiative was done with 3 primary goals: to create a website that clearly established what DMTI offered to its prospects, existing customers and partners; to give DMTI's marketing staff the ability to keep the site current without depending on expensive external vendors; and to create a website that had a contemporary look and feel that showcased DMTI's product offering and marketing strategy while, at the same time, communicated the corporate image of an industry leader.

On the new site, product and service information are readily available and presented in an effectively layered, easy‐tounderstand manner. The site provides a wide range of clearly accessible resources and downloads that include brochures, product demos, case studies and webinars, all designed to educate and inform site visitors. Additional detail and supporting resources like press releases and event announcements are also available.

eDynamic's mandate for this project was to develop an intuitive user experience that utilized the abundant content from DMTI's original site and combine it with a guided user experience that targeted specific audiences. eDynamic's team of User Experience, Interface Design, and Web Content Management experts collaborated with the DMTI team to ensure that the solution met clearly defined business and technical requirements.

eDynamic worked with DMTI to ensure the content strategy of the new site's structure and layout supported DMTI's new marketing platform. The User Experience was recreated to focus on target audiences while the visual identity was made more appealing and consistent. The conversion path was optimized and clear calls to action are seen by site visitors. An interactive flash masthead was also added to communicate value proposition, furthering the ‘wow factor' of the site design.

The new site was built using Sitecore's Content Management System (CMS) that enables updates and changes to the site's content. Flexible CMS templates allow DMTI to update the site quickly without depending on costly external resources. "We have brought in our expertise as a one stop solution provider to DMTI – from Web Strategy, Design, Online Marketing, Web Content Management to Support," says Rahul Khosla, Principal Consultant, eDynamic. "This expertise will enable DMTI to meet all of their strategic web needs going forward."

"DMTI was able to achieve its goal of a reinvented website using eDynamic's expertise," said Christine Gemmell, Senior Marketing Manager, DMTI Spatial. "The new look and feel is a refreshing step forward from our old site."

For further information, please contact:

Edynamic

Kamiya Duseja

Email: kamiya.duseja@edynamic.net