Sun Direct TV Private Limited, the leading direct-to-home (DTH) service provider is introducing an exciting new Metro pack to augment its customer category. The Metro pack is targeted at the cosmopolitan urban class to offer them a wholesome entertainment. Sun Direct plans to entertain every segment of the TV viewers in its very own customized way. Recently Sun Direct launched the HD services targeting the upwardly mobile. This is a focused approach to penetrate deep into the Metro market where most of the viewing pattern indicates to the requirement of a light combo pack comprising news, most viewed GECs, music with a regional touch catering to every member of the household.
For the 4.8 million existing customer Sun is offering a reason to smile, an added validity on recharge of 6 Months & 12 months extending it by an additional 15 days and 1 month respectively absolutely free.
Speaking on the occasion COO of Sun Direct, Mr Tony D’Silva said "It's important that we offer our busy and mobile urban audiences more ways to access the huge range of Sun Direct channels available in a crisp and concise format, this innovative version of pack underlines our commitment to reaching new audiences by making Sun Direct services as customer friendly as possible. Today Sun Direct brings smiles to more than 4.8 million Indian house holds and to share our appreciation and happiness, this festive season we are offering freebies and goodies like never before. "
Like its name the Metro Pack is designed purely for the metropolitan audience. The channels would be part of a premium pack. Like always sun Direct has uniquely bundled the pack with a lot of innovation and with a good dose of regional flavor. This will not only increase the subscriber base in the metro DTH pie but also targeted at increasing the ARPUs. The pack is priced at Rs.1490 for 6 months
Metro pack is bundled with channels of regional flavor
* Rest Of India : Gujarati, Marathi, Punjabi, Bengali, Oriya & Hindi
* South : Tamil, Telugu, Malayalam & Kannada
* Star Movies, HBO, Zee Cinema, Star Plus, Zee TV, Robust news & Music bouquet
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