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Follow UsCompany Brief
Mumbai, December 23, 2009
Embracing the fast developing trends in organics and naturals skin care market, the Ozone Group of Companies, one of the fastest growing Consumers Healthcare and Pharmaceuticals Companies announced the expansion of its flagship brand Nomarks with the launch of its organic extracts enriched skincare range re-defining cosmetics as cosmeceuticals for SKIN CARE.
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Ozone Ayurvedics, the FMCG arm of Ozone Group, has joined hands with India's first woman IPS officer and an eminent personality, Dr. Kiran Bedi to advocate the new brand philosophy "Raho Nomarks Hamesha". The company enhances its organic product portfolio with 3 new specialized product ranges for different skin types and age- groups. These are -
* Nomarks - Green range for oily skin prone to pimples most suited for up to 25 yrs age
* Nomarks Blue range for dry skin prone to blemishes & wrinkles most suited for above 25 yrs age
* Nomarks Pink range for all skin types with uneven skin tone and is meant for all age groups
Prices range from Rs 10 - Rs 75 for the new skin care formulations and are available across leading retail chains across India. The Nomarks cosmeceutical Beauty Care range consists of crèmes, moisturizers, face washes, scrubs, packs & soaps enriched with organic extracts that heal skin problems with special herbal micro-nutrients, anti-oxidants and anti-bacterial which do not allow differential melanin accumulation to affect skin tonicity.
The advertising campaign for Nomarks is built around a creative thought "Raho Nomarks Hamesha" which aptly connotes Nomarks skin care range as the choice of today's women who are exploring different horizons and roles in the society. Dr. Kiran Bedi, is being seen in the TV and print commercials of the brand. The creative has been translated into a campaign, which encourages women to be Nomark by using Nomarks skin care range on daily basis.
For further information please contact:
Corporate Voice|Weber Shandwick
Srilatha Nair
Mobile: 9819732608
Email: Srilatha@corvoshandwick.co.in
