Blue Dart conferred the 'Superbrand' status 5th year in a row

Company Brief

Mumbai, December 23, 2009

Blue Dart Express Limited, South Asia's number one express air and integrated transportation, distribution and logistics company and part of the DHL Group, has been conferred the 'Consumer Superbrand' status by the Superbrands Council at a grand ceremony held recently at the Intercontinental - The Lalit in Mumbai. This is the fifth time in a row that Blue Dart is being recognized with the 'Superbrand' status.

The process used by Superbrands which operates in 82 countries worldwide, circumvents any ranking by market shares, turnover, profitability etc, but focuses on the more enduring but harder-to-achieve criteria of image and perception. A Superbrand has established the finest reputation in its field. It offers customers significant emotional and tangible advantages over its competitors, which customers want, recognize and are willing to pay a premium for.

Evaluated through two rigorous processes, the first part of the study was scored by consumers and industry-relevant audiences. Those brands, which survived this scrutiny, were then evaluated by a panel of eminently qualified marketing professionals and business leaders.

On receiving the award, Anil Khanna, Managing Director, Blue Dart Express Ltd, said "This prestigious recognition is a testimony to Blue Dart's strong connection with its valued customers and the efforts put in by every Blue Darter 365 days to ensure that the brand promise is fulfilled and executed at every customer touch point. We'd like to thank the jury and all our patrons for this privilege. As a motivated and aligned Blue Dart team, we stand committed to support our customer needs and deliver value as we face the new opportunities in 2010."

Blue Dart was also conferred the 'Brand Leadership Award' at the World Brand Congress 2009 recently, that added to the list of various other prestigious awards and accolades for the company during the year. These recognitions talk about Blue Dart's market leadership position, enormous brand value and the trust and loyalty of its customers and business partners alike.

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