Lancome revolutionizes lash volume

Company Vrief

New Delhi, January 06, 2010

In 2007, Lancome created Hypnose, the legendary mascara which truly revolutionised the market, enchanting and enticing women the world over. This mascara offers customisable volume and lash shaping for a spell-binding effect, while its sensorial brush works alongside a fluid formula to bestow eyes with magnetic intensity.

Hypnose Drama: Instant lash volume, mesmerisingly hypnotic eyes

Always in pursuit of excellence, Lancome now creates Hypnose Drama, reinventing the oversized brush for an all-new show-stopping lash performance. The wand’s shapely curves, along with the lash-coating formula, offer women intensely expressive eyes and outstanding lash volume... In just a few strokes, Hypnose Drama reveals hypnotic sensuality. Lash volume is magnified, customisable and can be built up to infinity to redefine eye expression.

A new-generation formula, for limitless volume

For an outrageously flirtatious high-volume lash look, the Hypnose Drama black ink formula can be worked and reworked as desired. The smooth and non-sticky formula glides sumptuously along each lash, to instantly coat and amplify from root to tip. Thanks to its high wax concentration, volume is instantly boosted.

Hypnose Drama dresses lashes in a deep, pure, black with the help of intensely concentrated pigments.

A generous convex brush, for optimum lash contact

A Hypnose Drama exclusive; Lancome takes the over-sized brush to new extremes, with a new convex twist. In perfect harmony with the formula, this revolutionary brush shape opens the eyes wide and amplifies volume in an instant. Dramatically curved to reach all the way to the base of lashes, the wand combines short bristles, designed to capture even the shortest lashes at any angle, with long bristles, which intensify volume and sculpt each lash. The supple fibers ensure lashes are sculpted flawlessly from root to tip. Thanks to its unique bristle positioning and smooth, angular shape, this remarkable brush offers a greater-than-ever contact with the lash surface. Sheathed with formula, it creates voluptuous volume in just a few strokes… Eyes reveal all their mesmerizing depth.

Hypnose Drama application techniques

Place the brush at the base of the lashes and then glide gently up towards the tips. Its unique S-shaped curve builds instant volume, more intensely than any other Lancome wand. Its tapered tip ensures that each and every lash, even the shortest lashes, are flawlessly dressed from the very first application.

Build made-to-measure lash volume through repeated applications.

A generous, sensual design, implicitly feminine

Hypnose Drama showcases a reinterpretation of the classic, stunningly sensual Hypnose lines: rounded and feminine, this new design boldly flaunts voluptuous lines to communicate the dramatically intense make-up result.

Communication: truly hypnotic eyes

More compelling than ever before, the hypnotic depths of Daria Werbowy’s eyes are revealed under Nick Knight’s all-revealing lens. Shot in London, this new visual emphasises Hypnose Drama’s spectacular make-up result, whilst paying homage to an iconic image from Hypnose’s first ever mascara campaign.

Lancome: cutting-edge innovation at the service of every woman

Hypnose Drama, Lancome’s most volumising mascara yet, is a stunning addition to a mascara range which fulfils women’s every need and desire.

Virtuose offers unequalled curve, for infinitely sculpted eyes… Définicils is the architect behind high-definition eyes. oscillation is the vibrating mascaras that give lashes a 360 degree coating, revealing amplified lash fringe volume… And, of course, Hypnose, the made-to-measure volume-building specialist. A remarkable series of unparalleled innovations from Lancome, allowing every woman to discover her own unique eye expression.

For further information, please contact:

ActiMedia Private Limited

Roshan M

Tel: +91 80 2520 0103

Email: roshan@actimediaindia.com