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Follow UsCompany Brief
Mumbai, January 20, 2010
Vivacity, the largest mall of Maharashtra, has chosen Genesis Advertising as their communication agency. Genesis was chosen for their past experience in retail and deep understanding of both the targets of mall communication. The account will be handled from Genesis' Mumbai branch.
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Vivacity, developed by Sheth Developers, is located on the Eastern Highway in Thane and lives up to its reputation. It is bigger than any mall seen by Thanekars or Mumbaikars in their proximity. The construction is nearing completion and Vivacity is set to open its doors to public in 2011.
The team at Genesis, Mumbai is quite excited about the new responsibilities. Though they have launched 'Forum Mall' in Kolkata, worked for Inorbit Mall earlier and have created a fashion store brand 'Cut', the team thinks that retail is changing and past experience can only be used as a knowledge bank and not as readymade solutions provider for today's problems.
The team plans to explore newer media and innovative solutions for Vivacity's B2B communication as well as for their footfall generating communications. The newer media will assure better visibility with lesser money. Of course, they plan to use conventional media as well.
For further information, please contact:
Genesis Advertising Pvt Ltd
Gurjeet Kaur
Mobile: +91-98333 03803
Email: gurjeet@genesisad.co.in
