Attero Recycling inaugurates its state-of-art facility

Company Brief

New Delhi, January 20, 2010

Attero Recycling, India's only integrated recycler virtually inaugurated its recycling facility located at Roorkee in Delhi today and announced the development of India's first technology for extracting metals from e waste. The plant was inaugurated by Dr. A.P.J. Abdul Kalam, Former President of India in the august presence of Mr. Sachin Pilot, Minister of State for Information Technology; Mr. Harsh Manglik, Vice Chairman, NASSCOM; Mr. Nitin Gupta, CEO Attero Recycling and Mr. Rohan Gupta, COO, Attero Recycling.

The Central Pollution Control Board (CPCB), Ministry of Environment & Forests, Government of India, recognized Attero Recycling as India's only end-to-end fully integrated e-waste recycling company recently, and with this move provided a much needed fillip to environmentally sustainable recycling.

Attero Recycling also plans to be the largest and the leading metal refining & recycling company in India. In India, Attero has taken up the challenge of developing an alternate source of metals. After working on the process for more than two years, Attero has successfully developed India's first technology for extracting metals from e waste, thus joining the league of a handful companies worldwide who have such technology. Traditionally metals are extracted by carrying out mining from the earth. The process to mine metals is complex, high on energy consumption and low on efficiency. With growing need for the metals and depleting natural resources, it is imperative that an alternate source of metals is explored. End of life electronic equipments provide an excellent source of metals.

Attero Recycling also announced its plan to raise Series B funding for expansion & technical enhancement of the metal refining unit and setting up of a comprehensive collection system. After successfully commissioning the metal extraction unit at Roorkee, Attero plans to expand the existing capacity so as to process most of the mixed metal E waste existing in India. Attero is also working on extending its existing technology so as to recycle other metal bearing hazardous waste which we have not been able to process in India. This system will help channelize e waste to authorized recyclers.

Present at the plant inauguration, Mr. Nitin Gupta, CEO, Attero Recycling said, "The problem of e-waste is growing at an alarming rate and it is time to now stop talking and start acting. At Attero Recycling, we are conscious of our responsibility not just to ourselves but to the environment at large. While as an environmentally responsible recycler, we aim to reduce e-waste burden on society, protect environment, reduce contamination and generate awareness about the growing e-waste menace, we are also conscious of our responsibility towards the citizens of our country. Attero looks at e-waste as an important resource that can be made useful instead of shunning it as a social and environmental burden."

E-waste disposal in India has been a steadily growing concern among environmentally and socially conscious groups. E-Waste in India makes its way to the unsafe and unauthorized dumping yards where they are dismantled manually and unscientifically posing grave health and environment risks.

With a state-of-the-art plant operational in Roorkee, Uttarkhand, Attero has a pan-India presence with offices in Delhi, Mumbai, Bangalore and Chennai and collection centers all over.

For further information, please contact:

Lexicon Public Relations

Pradeep Joseph

Mobile: +91-9958884617

Email: pradeep@lexicon.in