Axis Bank launches its Hindi Website

Company Brief

New Delhi, January 25, 2009

Axis Bank today announces the launch of its website in Hindi axisbank.com on the eve of India's Republic Day.

Speaking on the occasion Ms. Manju Srivatsa, President, Retail Banking, Axis Bank said, "As the Internet reaches the hinterlands and our branch network grows beyond the major cities, we believe that there is a need to provide information on the Bank's products and services in languages other than English. The Hindi website is the first of such initiatives on the Internet following the Bank's pioneering effort on the ATMs, where Axis Bank provides services in 13 languages. We expect the Hindi website to be highly beneficial to our current and prospective customers."

Presently, the hindi website has been launched with Personal Banking and 24 X 7 - Banking sections, which covers the entire range of the products offered to the bank's retail customers and add-on services like Mobile Banking, Internet Banking, Phone Banking, etc. The remaining sections will be made live subsequently.

For further information, please contact:

Axis Bank

Anand H. Mugad

Mobile: +91-22-6707 1589

Email: anand.mugad@axisbank.com