Marico launches Saffola Arise, Active rise for Indian consumers

Company Brief

Mumbai, February 01, 2010

FMCG major, Marico Ltd. has introduced new rice Saffola Arise - the first ever rice that keeps your entire family fit and active!

With new Saffola Arise, your family can enjoy tasty wholesome meals and be healthy at the same time. Arise is better than regular rice because it is made up of good carbohydrates & has a lower GI than regular rice, which ensures that you stay fuller, lighter & active for longer*. So no hunger cravings will trouble you in between meals. & that's not all, one bowl of cooked Arise has upto 20% lesser calories & upto 20% lesser carbohydrates** than regular rice! Wonderful isn't it!

Nutrition expert Naini Setalvad tried Saffola Arise herself and was happy to see that it did work differently from other rice. Naini says, "Saffola Arise is a great product for those who want to stay fit & active & I am happy that I can recommend rice to individuals who wish to stay in shape."

Saffola Arise is available in leading metros and select cities in India. It is priced at an Rs.69/- (MRP Inclusive of all taxes) for 1 Kg pack and 4.5 Kg Jar priced at Rs. 345/- (MRP Inclusive of all taxes). There is also an attractive introductory price offer in Mumbai & Bangalore.

In today's world of fitness first, Saffola Arise is a product that will not only make you love your rice but will also keep you active through out the day. Try Saffola Arise and feel the difference. Go ahead, its time you got rice back on your plate!

MRP Rs 2699/-

For further information, please contact:

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Dev Dave

Mobile: 9322502252