SpiceJet wins International award for Best Website

Company Brief

New Delhi, February 01, 2010

Spicejet.com has won the Best Website Award at the recently concluded 'World Low CostAirlines Asia Pacific Conference' at Singapore. The award was given by Dale Lawrence, Director - Corporate Communications, Pacific Asia Travel Association (PATA) on January 28, 2010 in Singapore. On behalf of SpiceJet, it was received by Chief Commercial Officer, Samyukth Sridharan and Chief Technology Officer, Virender Pal.

SpiceJet won this award for its user friendly interface, relevant local content and for a transparent display of price. This enabled consumers to make an informed choice with ease. The other airlines nominated in this category included AirAsia, Jetstar and Air India Express.

Speaking on the award Samyukth Sridharan, Chief Commercial Officer, SpiceJet said, "Customers have always been our focus and our website is a key method

of interfacing with them - both for building the brand as well as for commercial transactions."

Commenting on this Virendra Pal, Chief Technology Officer, SpiceJet said, "Our website is designed to offer a simple and straight forward interface.We are delighted that our efforts have been recognized."

Sharing his experience on the award, Shashank Nigam, CEO, SimpliFlying and one of the judges said, "SpiceJet was in tough competition with the other nominees for the best website award and the judges had a tough time deciding. In the end, the friendly user-interface, the custom content for local travelers and ease of use played a much bigger role in securing the award, rather than just the website functionality"

This year spicejet.com has shown a 30% increase in bookings vs same period last year.

The World Low Cost Airlines Asia Pacific awards have been created to recognize the leaders, innovators, creative talents and pioneers in the Asia Pacific's Low Cost Airlines industry. Its mission is to identify and reward the individuals, teams and airlines who have demonstrated an unparalleled ability to succeed.

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