Airtel digital TV joins hands with HDFC Bank

Company Brief

New Delhi, March 02, 2010

Airtel digital TV- the DTH service from Bharti Airtel - today announced an offer for all HDFC credit card holders. As part of this new offer, all HDFC credit card customers buying an Airtel DTH connection online would be entitled to a 15% discount on every purchase. The offer is valid across the country till March 31, 2010.

Commenting on the offer, Sugato Banerji, Chief Marketing Officer – DTH, Bharti Airtel said "Airtel always provided great value propositions to consumers through innovative offerings. With this special alliance with HDFC, we bring yet another attractive opportunity for HDFC Bank Credit card holders to bring home the magic of Airtel digital TV with MPEG4 DVBS2 technology."

To avail this offer, an HDFC credit card customer can simply log on to http://www.airtel.in/digitaltv, go to ‘Buy digital TV’ and select an entry package of his choice. After selecting ‘Credit Card’ as the payment option, the customer needs to enter a special promotion code.

For further information, please contact:

Bharti Airtel

Sandipan Ghatak

Tel: +91 124 4243052

Email: Sandipan.G@airtel.in