Tetra Pak and TERI successfully conclude phase 1 of Project SEARCH

Company Brief

New Delhi, March 02, 2010

Tetra Pak, the world's leading food processing and packaging Solutions Company and TERI (The Energy and Resources Institute), today announced the conclusion of Phase 1 of 'Project SEARCH' and the introduction of Tetra Pak Ambassadors. SEARCH is an acronym for Sensitization, Education and Awareness on Recycling for Cleaner Habitat. The primary objective of the immensely successful activity was to conduct awareness and sensitization drives in 60 Delhi and Bangalore schools, in order to inculcate a habit of recycling amongst the youth, starting at the schools itself.

Tetra Pak India and TERI's partnership is purely driven by the intent to encourage the engagement of students in environment conservation and the adoption of sustainable practices in daily life. The 12 students who were awarded the title of Tetra Pak Ambassadors were given the opportunity to experience the production of sustainable and recyclable Tetra Pak packages at their world class factory at Takwe, Pune and also at the actual recycling of these packages at Tetra Pak's recycling partner- Daman Ganga Board Mills, Vapi Gujarat.

The top 12 schools who nominated Tetra Pak ambassadors of Project SEARCH are namely:

From Delhi

Mridul Kataria Bluebells International School

Shivalik Chugh Salwan Public School

Soham Chaudhuri GD Salwan Public School

Aadya Chawla Springdales School, Pusa Road

Viraj Sahgal The Shri Ram School, Aravali

Richa Sangwan Chiranjiv Bharti School, Gurgaon

From Bangalore

Sornah M Rashtrotthana Vidya Kendra

Anupama Mitra Academy

Amartya Sengupta Delhi Public School

KR Karthik Deccan International School

Vishnu Madhusudan Innisfree House School

Tanya Bhatnagar Army Public School

Commenting on the successful completion of phase 1 of Project SEARCH, Jaideep Gokhale, Environment and Communications Director-South Asia Markets, Tetra Pak said, "We are happy to report the success of Project SEARCH. The project encourages us to work extensively with children in promoting adoption of sustainable practices. We will continue to encourage the chosen Tetra Pak ambassadors and more students in the next phase of Project SEARCH."

Sharing Mr. Gokhale's sentiments, Ranjana Saikia, Associate Director, Youth Education and Action- TERI remarked, "Project SEARCH has successfully managed to instill environmental consciousness in a large number of students and teachers. The core message of the project is to encourage students to reuse, recycle and reduce and make judicious choices as consumers and reduce one's footprint. The Ambassadors' visits to Vapi and Pune have been very effective and we are planning to work closely with them in Delhi and Bangalore over the next one year and reach out to more students through them. We are looking forward to the next phase of the project which certainly will be bigger and better."

For further information, please contact:

Surbhi Seth

Ogilvy PR

Tel: +91-0124-4744647

Email: surbhi.seth@ogilvy.com