Bates 141 is Agency of the Year in Kolkata, six times in a row

Company Brief

New Dehi, March 04, 2010

Bates 141 Kolkata has won a total of 18 coveted birds, including 'Agency of the Year, Kolkata' - for a sixth consecutive year, at the Sangbad Pratidin "Srijon Samman" awards festival held at Kolkata, on February 20, 2010.

In its 10th year now, the Srijon Samman awards, instituted by a prominent vernacular daily, 'Sangbad Pratidin', recognizes and rewards Creative Excellence in Bengali Advertising. The awards have been attracting not just agencies and clients from India but there's been a steady rise in participation from agencies from Bangladesh as well.

Speaking of the wins, Abeer Chakravarty, EVP, Bates 141 Kolkata says, "Srijon Samman, in a way, continues to acknowledge and reward our 'local' creative produce, because at Bates 141, our roots lie in our belief that Asia as one market does not exist. With this recognition, we continue celebrating the cultural diversity that exists in our region and all the creative work that we have been rewarded and recognized for, does just that."

Although a regional award, its stature and importance in the Indian market cannot be underplayed, because that is what India is all about. With diverse languages, customs, beliefs, practices and even expressions; each region is like a country on its own.

This year, Bates 141 Kolkata won a total of 18 awards, including 9 Gold, 6 Silver and 5 Bronze birds, most of which were for work done for STAR Ananda, Coca-Cola and Anandabazar Patrika.

An ecstatic Souvik Misra, ECD, Bates 141 Kolkata adds, "For Bates 141 to have been awarded "Kolkata Agency of the Year" for a 6th consecutive year, means that we must be doing it right, year on year! What inspires us to better our performance each year is this "regional recognition" which only helps to sharpen our local communication skills. Advertisers need to excel locally in India, and winning these regional awards are an indication of our commitment to continuously provide superior creative value to our clients at the national level, as well."

Commenting on the awards, Sandeep Pathak, Executive Vice President, Bates David Enterprise said, "Its a moment of great pride and celebration for Bates 141 to win this award now 6th year in a row. It shows consistency in the value that we add to the clients and the work that we produce as a result of Change Thinking."

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