Fuel your fantasy with Ray Ban rare prints

Company Brief

New Delhi, March 10, 2010

This spring season, get colourful and feel fresh and rejuvenated with the launch of Rare Prints - the Spring-Summer '10 Collection by Ray Ban. Ray Ban, the legendary brand known for its iconic and timeless designs in eyewear, is all set to mesmerize you with its exuberant Rare Prints Collection. With unique prints in vibrant colors, Ray Ban Rare Prints is a trademark for the innovative aspect of the brand, thus embracing fun and flippancy, flamboyance and glamour.

The eclectic Ray Ban Rare Prints collection - Flowers, Subway, Stripes and Ray Ban Mania - is an ideal must-have accessory for all those who want to make a statement with their unique style and leave their unmistakable mark. The prints have a story of its own, thus reflecting one's persona - flashy, youthful, flippant and stylish. The floral inspired prints on the iconic Wayfarer adds up to the rockstar image of an indiviual. The Subway Collection uses a New York Subway map on the frame of the Wayfarer, an urban tinge to your stylish look. The Stripes on the legendary Clubmaster is a tribute to pop art that emerged in 1950s, a perfect blend of Lichtenstein meets Nagel and could be referred to as a Warhol-inspired collection. In the Ray Ban Mania series, the Ray Ban logo has been used playfully on the Wayfarer and Clubmaster. The Ray Ban Rare Prints collection is also supported by an interesting ad campaign that is unmistakably a reflection of the ground-breaking aspects of the brand.

On the occasion, Mr. Amitabh Sehdev, Marketing Manager, Luxottica Group India, said, "Ray-Ban, as a pioneer in eyewear has always been associated with the most iconic and authentic styles. The brand has never chased the current dictum of trends, and has continuously been refreshing itself by drawing inspiration from its storied legacy. The Ray-Ban rule has always stressed that 'the most fashionable thing you can be is yourself'. Ray Ban Rare Prints is an innovative symbol of this belief."

The new Spring-Summer collection by Ray Ban marks an evolution of fashion with unique prints, vibrant colors a wide range of designs and enhanced technology. With the strong legacy of the brand, Ray Ban will always remain an icon of style and signal the birth of timeless legends in eyewear, thus reinventing its originality.

For further information, please contact:

Corporate Voice | Weber Shandwick

Poonam Tibrewal

Mobile: 9811 029 543

Email: ptibrewal@corvoshandwick.co.in