Haier Appliances inaugurates its first 'Haier Experience Centre' in Pune

Company Brief

Pune, March 11, 2010

Haier, one of the largest Home Appliances & Consumer Electronics brands, worldwide, today announced the opening of their first "Haier Experience Centre" in Pune. The move is a part of Haier's systematic expansion strategy across the western region. The "Haier Experience Centre" is a unique retail channel concept that combines quality and choice across all product categories under one roof and in turn promises the customer a Better & Unique consumer buying experience that is an ideal combination of technology know how, product experience and display of the Haier strength across categories .

The products on display will include select models across the entire range of refrigerators ranging from Side-By-Side refrigerators to the widely acclaimed hot-selling BMRs, Wine Cellars, and Empress Series to frost-free and direct cool refrigerators. Also on display would be the complete range of Semi & Fully Automatic Washing Machines, Split and windows ACs, a wide range of LEDs and LCDs and the recently launched Spa range of water heaters.

This is a one-stop high-end destination where a consumer gets to walk in, interact, experience, learn and demo products is aimed at enhancing the brand Haier and its strength and leadership across key consumer durables and electronics segments. Located in Tilak Road, Pune, The Haier Experience Centre is spread over 1800 sq ft. across two floors and is designed to give the customer a firsthand experience of the latest in technology, innovation and design that the world leader has to offer. The Haier Experience Center was inaugurated by the Mayor of Pune, the current Gladrags Mrs. India and Mr. Eric Braganza, President, Haier Appliances India.

Commenting on the brand positioning for Haier, Mr. Eric Braganza, President, Haier Appliances (India) P. Ltd said, "This area represents one of the most important markets for us and in the future we plan to expand our reach by opening similar experience centers across other markets in India. The wide range of products under one roof would help the customer gain first hand experience of the latest in the field of technology and innovation. Pune specially is also very close to us as our state- of- the- art manufacturing and R&D facility is also located here."

Pune is one of the two cities in India with a potential premier customer base and is cited to be luxury ready by 2010-11. Maharashtra also tops among the top 5 states in terms of the market size for durables in India. Haier’s manufacturing facility in India is also located in Pune at Ranjangoan. Spread over 40 acres, the plant currently manufactures Refrigerators and Deep freezers and has a state-of-the-art Research & Development facility for refrigerators.

Over the year’s Haier has created a niche in the Indian market through its world class products and has won prestigious accolades worldwide. Recently 'Haier Group' was ranked No. 1 in the Global Major Appliances Brands list for 2009 by Euro-monitor.

Currently, Haier products are available across 4000 retail outlets across the country.

For further inforamtion, please contact:

20:20 Media

Rinu Jha

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Email: rinu@2020india.com