Del Monte redefines Ketchups & Sauces category in India

Company Brief

Mumbai, April 06, 2010

Del Monte, one of the most favored brands all across the world, today introduced to the Indian consumers two new mouth-watering sauce variants, ZINGO and TWANGO. The sauces offer never-before tastes that are certain to take the land of the chutney by storm. The launch of Del Monte's new sauces comes after decades of any major product innovation in this category.

Del Monte ZINGO offers a sweet and spicy surprise capturing the essence of far eastern cuisine and is a blend of Red chilies, Red Bell Pepper, Garlic and Ginger creating an alluring Asian taste. With only 29 kcal per serving (20g) and high in dietary fiber ZINGO is a delicious and spicy treat.

Del Monte TWANGO is a tangy and fruity sauce that brings an unusual twist to regular tomato based sauces. It offers a never-before combination of juicy and tangy pineapple with sun kissed ripe tomatoes. With only 30 kcal per serving (20g) and a source of dietary fiber, TWANGO is a delectable extravagance - a must try for all.

Both sauces can be used as dips and accompaniments for all popular Indian and western snacks like Sandwiches, Samosas, Kebabs, Tofu Fritters, Pakoras, Omelets and Momos. The added benefit is that both sauces can also be used for cooking and make excellent curry bases for traditional Indian/Asian dishes such as crispy honey chili potatoes and sweet and sour prawns etc.

Mr. Yogesh Bellani, Business Head, Del Monte Foods Business, FieldFresh Foods Pvt Ltd said, "With ZINGO and TWANGO, Brand Del Monte adds yet another incredible line of products to its already popular ketchup category and its other highly successful ranges of fruit drinks, packaged fruits and Italian products. The USP of the sauces is that they contain fresh vegetable and fruit bits. We have delivered admirably on our brand promise of never-before taste and innovation with these sauces."

Del Monte ZINGO and TWANGO are available in attractively packed, convenient Easy Squeezy bottles. Each bottle weighs 520g and is priced at Rs. 75/-. To encourage trials, Del Monte will also offer ZINGO and TWANGO sachets to select outlets and institutional clients.

Del Monte's ZINGO and TWANGO will be available in at all leading modern retail chains and popular retail stores in top 25 cities in India including Delhi/NCR, Mumbai, Bangalore, Chennai, Pune and Kolkata.

For further information, please contact:

Rediffusion PR

Priyanka Guha

Mobile: 9910684895

Email: Priyanka.Guha@rediffusionpr.com