Svetleena Choudhary puts in her papers at adidas India

Svetleena Choudhary, senior manager media, consumer insight and loyalty, has put in her papers at adidas India. After a three and a half year run at adidas India and close to 9 yrs of media trotting on both sides of the media role, she takes off to live her entrepreneurial dream.

Svety (as she is popularly known in the industry) walked out of MICA in 2001, with a campus job at Lintas Media (erstwhile Initiative Media). With over 5 yrs of rigor on top line media spenders, she swung from the media domain at the agency to set up adidas India's media and loyalty function.

Not keen on taking a break, she has already launched her own outfit "Bubble Fuelled". She explains that "Bubble Fuelled is a network of entrepreneurs. Not necessarily, in business, already. It is that space that encourages you to say a firm No to the one-dimensional life you have been leading.. Let the various bubbles that inhabit you out..Challenges you to give yourself a chance.."

She says she is just tapping into the angst of every urban youth today and trying to create an alternative space where soul joy happens because one is genuinely engaged. There will be many in this network resonating your cause, your dream, and your agenda. And, participating to take it to the next level.

Within days of its launch, she is already consulting with organisations in the realm of entertainment, boutique talent spotting and is scouting for fellow bubblers to launch into the hospitality space.

She laughs when we ask her why Bubble Fuelled. She says its better to be "bubble fuelled" than "bubbling under". On a more serious note, Svety intends running Bubble Fuelled like an idea high on its time. She believes we are all made up of maverick bubbles and nothing works like goodwill for a start up revenue model.

For further information, please contact:

Bubble Fuelled

Svetleena Choudhary

Email: svetleena@bubblefuelled.com