BIG TV's Special in- shop campaign for India's first High Definition cum Advanced Digital Video Recording Box

Company Brief

New Delhi, June 15, 2010

Reliance BIG TV (RBTV) the leading Direct- to- Home (DTH) service provider in the country has launched a special in- shop campaign for India's first High- Definition cum Advanced Digital Video Recording Box.

This special campaign will target retail outlets across 100 cities and will be supported by Reliance BIG TV's distribution infrastructure which is the largest in India. Reliance BIG TV's Home Entertainment Service distribution network covers 6,500 towns with a network reach of 1,00,000 retail points that includes electronic showrooms, TV showrooms and multi- brand outlets.

This 360 degree launch campaign will work closely with the channel partners thereby ensuring that there is a clear focus on the retail environment and delivering smart merchandising and providing product demonstration solutions.

Reliance BIG TV has worked towards customizing various merchandising solutions to judiciously utilize its retail spaces. Demonstration units, array of merchandising aids & trained in- shop promoters have been deployed to communicate the features & benefits of India's first High- Definition Advanced Digital Video Recording Box.

Emphasizing on the potential of the retail medium Umesh Rao, Senior Vice President, Reliance BIG TV said, and "In the DTH space, the last mile consumer engagement assumes critical importance as the category is still in a development stage. Cogent product demonstrations & channel assistance helps consumers take well informed purchase decisions."

For further information, please contact:

Hanmer MS&L Communications Pvt. Ltd

Isha Kapila,

Mobile: +919899349272

Email: Isha.kapila@hanmermsl.com