LinOpinion strengthens its national luxury PR portfolio

Company Brief

Bangalore, June 15, 2010

LinOpinion, the Public Relations division of Lowe Lintas India, has added another gem to its brand portfolio by bagging the PR mandate for William Penn, The World Pen Store thereby establishing its strong dominance in the lifestyle PR segment. The account will be lead by the LinOpinion Bangalore team.

Mr. Nikhil Ranjan, Managing Director, William Penn said, “We are proud to be associated with LinOpinion, an agency of great repute. We look forward to a fruitful and long standing association with them. With their vast luxury brand experience to support us, we are sure that William Penn will evolve into an even stronger entity.”

William Penn, The World Pen Store, is India’s only multi-brand retail store chain housing premium fine writing instruments, desktop and lifestyle accessories from the world over. Launched in 2002, and now known as a pen lover’s paradise, William Penn has ten outlets spread across Bangalore, Mumbai, Delhi and Hyderabad.

According to Kavita Lakhani, President, LinOpinion Public Relations, “A decade ago LINOPINION took the lead in providing specialized PR and communication solutions to lifestyle clients. Since then we have worked with the biggest names in the jewellery, clothing and entertainment verticals, giving us hands on experience and understanding of an ever changing market. Working with William Penn will give us the opportunity to provide our expertise to a new segment in the luxury market (writing instruments), an area which is both exciting and challenging.”

For further information, please contact:

LinOpinion Public Relations

Natasha Amir

Email: natasha.amir@loweworldwide.com