Swati R elevated to the position of new Vice-President CRM at Solutions I Digitas

Company Brief

New Delhi, June 21, 2010

Solutions I Digitas, the leading 'marketing services' company in India and South-East Asia, announced the elevation of Swati R to the post of Vice President CRM (Customer Relationship Management) . In this new role, Swati will lead all initiatives in the field of CRM & Analytics and will be the driving force behind the success of the ROCK team. She will be responsible for conceptualization and setting up of programmes, managing of programme operations, data analytics, strategic inputs on course corrections & programme enhancements.

Swati was earlier AVP- ROCK (Return On Customer Knowledge) at Solutions|Digitas. ROCK offers the know-how that enables clients know their customers/partners and use that knowledge to improve their bottom lines. Currently ROCK has 25 CRM based loyalty and acquisition programmes catering to clients like Volkswagen, Adidas, Samsung, Aircel, ITC, amongst others.

Swati is a PMI certified Project Management Professional with over 15 years of experience in the area of marketing, communication, corporate selling & specialized in the area of direct marketing. She joined Solutions l Digitas in 2007 after spending the early part of her career at JWT, Saatchi & Saatchi, CRY & MetLife. Swati has handled major national brands like Tata Tea, Brooke Bond Red Label, and Maggi.

"Swati has a proven track record and has demonstrated excellent organisational and creative skills during her tenure with Solutions," said Kanika Mathur, President & Co-founder, Solutions I Digitas. She further added that "I take this opportunity to congratulate Swati and to wish her continued success."

An elated Swati commented that "I feel good that the management team at Solutions has entrusted me with this responsibility and am thankful to them. I have always been a strong believer of CRM and believe that CRM is a philosophy of doing business rather than just a software."

Swati further added that "CRM initiatives have benefited companies by automating front-end processes like sales, customer service and marketing process. It also helped in creating a single customer repository of all customer information making that information available to relevant people -anywhere, anytime. However, latest research states that over 93% corporate data is not used for business decision making process. As a result, CRM stays as just a "nice to have" tool and is not utilized to deliver the desirable ROMI."

"In Solutions| Digitas, we have a strong sensitivity to bottom-line, we believe when marketing strategy is derived from data-led insights and followed through with the processes & rigor of good project management, it inevitable results with healthier returns- for our clients & us, added Swati."

For further information, please contact:

Pi Communications

Prerna Arun

Mobile: +919873349022

Email: prerna.arun@picommunications.in