Sagittarius.INC strengthens its PR portfolio

Company Brief

Kolkata, June 30, 2010

Sagittarius.Inc, a renowned Kolkata based Public Relations firm has added another diamond to its brand portfolio by bagging the PR mandate for Dollar Industries Ltd, renowned for its flagship brand Dollar Club Premium Innerwear, thereby establishing its strong dominance in the corporate PR segment.

Mr. Vinod Kr.Gupta, Managing Director, Dollar Club said, "We are extremely proud and ecstatic to be associated with Sagittarius, an agency par excellence. We are looking forward to a fruitful and long standing relationship with them. With their vast corporate brand experience to support us, we are sure that Dollar Club will evolve into an even stronger entity."

Starting from a laid-back complacent business of the late Fifties and Sixties to an avant garde market of this generation, the company is now worth Rs.300 crores. The hosiery business in India has undergone a marked metamorphosis, with contributions from visionaries like Shri Dindayal Gupta, Chairman of Dollar Industries Ltd. The company currently has its presence in 26 states and is among the top 4 hosiery brands in India. Several powerful brands are available from the Dollar stable such as Dollar Club Big Boss, Dollar Club Midas, Dollar Club Missy Panties & Camisoles, Dollar Club Force, Dollar Senser, Dollar Winter Care, Dollar Lehar, Dollar Kids Care etc. The Brand has been endorsed by none other than Salman Khan in the past and presently by one and only Khiladi aka Akshay Kumar, who aptly represents the brand value. Even the actor himself says, "I am happy to be associated with Dollar Innerwear because there is a perfect fit between Dollar and me, since the brand stands for style of the future generation and I have always been a style icon for younger generation." This shows the enhancement of Dollar as a brand in recent years.

According to Mr.Shiladitya Chaudhury, Managing Director, Sagittarius Public Relations, "Six years back Sagittarius took the lead in providing specialized PR and communication solutions to corporate clients. Since then we have worked with the top names in the corporate, Real Estate and entertainment verticals, giving us hands on experience and understanding of an ever changing market. Working with Dollar will give us a new impetus to do justice to our goodwill."

For further information, please contact:

Sagittarius.INC

Anunay Banerjee

Mobile: +919831741298