Toshiba launches its LED TV range in India

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afaqs! news bureau
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Company Brief

New Delhi, July 22, 2010

In its endeavor to offer world-class technology to its consumers, Toshiba has launched its new range of LED TVs in the Indian market. The new Toshiba REGZA backlit LED TVs XL700 series comes in three sizes, 138.7cms (55XL700E), 117.5cms (47XL700E) and 106.7cms (42XL700E), and will continue to amaze you with its power-packed Toshiba technologies. With a metallic-feel finishing bezel, and slim design, the XL700 makes your living room look better. With Toshiba's proprietary Resolution+ technology, the details of images are drastically improved through complex analysis and refinement during the up conversion process. An intelligent feature that elevates standard definition images up to high definition quality. A standard image is first up scaled to HD-level resolution then down scaled for comparison before eliminating the differences, such as noise, that degrades the original image.

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Toshiba has recently appointed a new brand ambassador Sachin Tendulkar and are confident that their association with Sachin Tendulkar will further strengthen our brand positioning in the Indian subcontinent. According to, Pranab Mohanty, Business Head, Consumer Product Division, with the launch of their Launch of LED-Backlit Series LCD TV line-up has become stronger in India.

The XL700 series aims to create a better visual performance by producing Better Details, Better Gradation and Better Clarity. Coupled with its brilliant Meta Brain Premium Video Engine and its blazing-fast 14-bit video processing, the gradation of images has never looked better on your big screen until the XL700 came. The XL700 Series also features Auto Signal Booster to compensate for areas where the signal reception is weak, giving you better clarity.

The XL700 is conveniently outfitted with four HDMI inputs, a USB port and SD slot together with JPEG, MP3 and Movie (DivX®) Playback Functions, offering multiple media playback for an enjoyable all-in-one entertainment experience.The XL700 series will range between Rs 1,20,000 to Rs 2,30,000 and would be available in India from end of July 2010

Toshiba REGZA XL700 Series - truly the LED to watch out for.

For more details, please visit www.regza-asia.com or Toshiba authorised retailers.

For further information, please contact:

Toshiba India Private Limited

Pranab Mohanty

Tel: +91-124-4996600

Email: pranab.mohanty@toshiba-india.com

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