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Mumbai, July 22, 2010
MTV, the leading multimedia youth brand, along with Wildcraft, today launched the MTV range of premium bags and adventure gear. Launched at Wildcraft's exclusive store in Mumbai, the range includes vibrant and funky travel & adventure bags, duffel bags, laptop bags and tote bags amongst others. The range also comprises a special 'Roadies' line that includes bags as well as adventure gear for riding, hiking and cycling as well as other outdoor equipment including a cool range of sleeping bags and tents.
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Unveiled by the none other than the gorgeous Jacqueline Fernandez along with MTV VJ's Rannvijay, Ayushmann and Bani J, the range is priced from Rs. 745/- to Rs. 2995/- and is available across exclusive Wildcraft stores as well as modern trade shop-in-shops.
The creative inspiration of this chic outdoor range comes from MTV's Streetmuse concept of fashion products which was born out of a desire to highlight unique urban landscapes around the world. The graphics exude a progressive and vibrant colour palette ranging from loud bright hues to more neutral tones making the collection diverse. Further each product has at least one unique functional element, thus making the range a unique mix of style and functionality.
Commenting on the range, Sandeep Dahiya, Senior Vice President – Consumer Products & Communications, Viacom18, said "Bags are today an extension of one's style statement. We're excited to partner with Wildcraft to enter into yet another important category in the youth space." He further added, "What makes this range unique is the mix of innovative product features with international creative & design elements."
Announcing the partnership, Gaurav Dublish, Director and Head Marketing Wildcraft India Pvt. Ltd., said, "This initiative mirrors our constant endeavour to attempt the seemingly impossible, keeping up with the fickle and constantly changing youth. MTV, known for their close connect with the youth are the obvious partners and choice for this initiative. We hope to reach out to our consumers as a dynamic new brand becoming the ultimate answer to their needs in our category."
For further information, please contact:
Linopinion
Shweta Poojari
Mobile: +919819830369
Email: shweta.poojari@loweworldwide.com
