Colors of India

Company Brief

New Delhi, August 4, 2010

Be inspired by India this season! In a first-ever country inspired collection, Oakley launches its limited edition 'INDIA COLORS' Fuel Cell Sunglass to celebrate the spirit and colors of India!

Attractively priced at Rs.5,290, the special edition 'INDIA COLORS' Fuel Cell sunglass features traditional colors on the Oakley logo. Limited to 500 pieces, each of these sunglasses comes in a specially designed micro bag bearing motifs of traditional Indian art forms of warli and alpana.

Commenting on the special edition, Mr. Amitabh Sehdev, Head - Marketing, Luxottica Group India, said, "As undisputed leader in sports inspired eyewear, Oakley now redefines the lifestyle market. With these special edition sunglasses, we celebrate India in its entire splendor and offer our customers to express their national pride in 'INDIA COLORS'.

The 'INDIA COLORS' sunglass make a statement about originality and streetwise style. As a part of Oakley Fuel Cell range, the 'INDIA COLORS' sunglass bears the trademark Fuel Cell design making a statement with its smooth, authentic look and lightweight design. The Polished Black frame, offers durability and all-day comfort with its lightweight, stress-resistant frame material. It is flawlessly matched with Oakley Plutonite lenses that come with patented innovations of Oakley's High Definition Optics. These plutonite lenses minimize glare and provide UV protection.

So make national pride your personal style statement this season with the Oakley "India Colors" signature collection!

For further information, please contact:

Corporate Voice Weber Shandwick

Gopika Gulati

Mobile: +919716661224

Email: gopika@corvoshandwick.co.in