Greenply Industries Ltd. bags award at Dragons of Asia (PMAA 2010)

Company Brief

New Delhi, August, 25, 2010

For over two-and-a-half years, Evolve Brands has been powering Greenply strategic in-roads into their Influencer segments.

A sustained program, christened "The Architect Leadership Council", which Greenply & Evolve jointly weaved exclusively for Architect Community, has revolutionized and harnessed the growth for the company.

Mr. Subir Palit, Country Head – Deco. Div. for Greenply Industries Ltd. said "Architect Leadership Program has brought a lot of value in terms of bridging of gaps between the targeted audience and the company, henceforth a complete new ideology of building a long lasting bond has worked wonders for the brand in the Architect community ".

He added that Architects being a strong influencer and affinity group for Greenply, we went by our experience and knowledge, and we had demonstrated the results which are in front of us, as we review the program after 30 months of the rollout. The appreciative comments from Mr. Palit & insight given for the brand has been customized and managed by Evolve.

Evolve Brands, Co-Founder & Director – Harish Motwani remarked this feedback, as a significant step and opportunity in the direction of broadening the scope with Greenply. He further added, "The traditional partnership between brands and agencies is gradually shifting towards a new paradigm." The Brand custodians and managements, today realize that an agency with its diverse capabilities can contribute more as a cohesive unit along with the in-house team of experts. This team of agency & the company further brings a long-term vision from a customer's perspective. The brand manager has a better emotional linkage with the brand & is well versed of the actual market scenario.

It is worth a mention here that the Architect Leadership Council campaign was judged as a Bronze winner in the "Best Business To Business" Category, among hundreds of entries at the recently announced Promotional Marketing Awards of Asia (PMAA) 2010. It also won a Dragon Merit in the "Best Activity generating Loyalty". Last year the same program had won 2 Dragon Merits in the same categories.

"Such International wins & exposure certainly delight us and gives us confidence that our efforts are of international stature" Harish further added.

For further information, please contact:

Evolve Brands Pvt. Ltd

Sumit Chandna

Mobile: +919811555789

Email: sumitc@evolvebrands.com