Bajaj Allianz launches unique 'JiyoFit' initiative

Company Brief

Mumbai, September 23, 2010

Bajaj Allianz has launched an innovative initiative called JiyoFit that helps customers maintain a healthy lifestyle and incentivises them on adopting healthy practices and being fit. This is a one-of-its-kind initiative from an insurer that encourages customers to improve their health by providing access to a large number of network gyms, spas and health clinics. The JiyoFit card will also serve as an identity card at Bajaj Allianz network hospitals.

The JiyoFit program will provide Bajaj Allianz customers additional benefits of the association with Yes Bank and Visa. In the first phase, the program will be available in 15 towns of Mumbai, Delhi-NCR, Kolkata, Bangalore, Hyderabad, Pune, Chennai, Cochin, Ahmedabad, Surat, Baroda, Lucknow, Chandigarh, Amritsar and Ludhiana.

Key features of the program are:

* Earn points for every visit to a gym

* Reward points for purchasing healthy foods at high-street retailers

* Earn points on improving health through regular medical check-ups

* Exclusive benefits and offers at various partner service providers and retailers

Commenting on the launch of the initiative, Hemant Kaul, CEO, Bajaj Allianz General Insurance says "Health Insurance as a concept is usually associated with illness and hospitalization. JiyoFit is an endeavor to shift from managing customers' illness to promoting a healthy and fit lifestyle."

Rana Kapoor, Managing Director & CEO, Yes Bank says "YES BANK plans to bring value to its customers in order to ensure the highest standards of customer experience and we believe that this program would provide our customers various opportunities to adopt healthy practices. I am confident that this partnership will ensure true value of insurance for customers."

Uttam Nayak, Country Manager-South Asia, Visa says, "Visa has always believed in supporting and driving innovation and encouraging customers to benefit from the power of electronic payments. We are glad to be associated with the JiyoFit, which will provide new policyholders access to all the benefits offered by Visa. We are confident that Bajaj Allianz will utilize the card platform to introduce new loyalty programs and other interesting initiatives that will further promote wellness and holistic living amongst customers."

Subject to terms and conditions. Visa and participating merchants reserve the right to amend or modify any features and applicable terms and conditions at any time without prior notice.

For further information, please contact:

Blue Lotus Communications Pvt. Ltd.

Rochelle Fernandes

Mobile: +919833263379

Email: rochelle@bluelotuspr.com