MTS adds excitement to the cricket world cup fever

Company Brief

New Delhi, February 17, 2011

With the Cricket World Cup around the corner, Sistema Shyam TeleServices Limited (SSTL) rolls out slew of exciting initiatives for its voice and data customers. The cricket enthusiasts are in for a treat as MTS launches a range specially designed offers.

According to Leonid Musatov, Chief Marketing Officer, Sistema Shyam Teleservices Limited (SSTL), "Cricket unites customers across geographies and socio-economic boundaries in the country. Given the incoming action on this sport, MTS has launched a range of exciting initiatives for its voice and mobile broadband customers. These initiatives have been specially designed to add to the cheer of our customers every time Indian wins a match in this world cup".

For MTS Pre-paid Voice Customers

On a easy recharge of Rs 252, the MTS customers will get a Talk Time of Rs. 300. In addition, MTS mobile customers will also get as many Free SMS as the runs scored by India in each of its matches. These free SMSes can be sent by customers to any local or national number in India.

For MTS Mobile Broadband Customers

Customers buying a new MBlaze connection can recharge with the special world cup pack starting from Rs. 497 to get 5 GB data usage. Additionally, the customers would win 250 MB data usage free whenever India wins during the ICC Cricket World Cup. If India wins all its matches including the final, MBlaze customers would win over 2 GB data usage free.

Innovation On the Go

In addition, MTS has partnered with Meru Cabs to provide High Speed Mobile Internet to the passengers in Delhi and Mumbai. Customers boarding the Meru Cabs just need to ask for the MBlaze dongle, plug it in to the laptop and get connected to the internet to check scores, team updates etc. Providing an unlimited download option, this initiative aims to cater to the growing demand for internet on the move in Delhi and Mumbai.

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