In a move that will shake up the women's ethnic wear retail category, Sanjay Bindra is all set to launch Seven East. The brand's concept, logo and identity has been created by Mumbai based agency RG Communications.
Seven East will soon be available in 42 Shoppers Stop stores and 15 stand alone stores to go live in March, 2011.The brand's product portfolio includes, unstitched, Mix & Match, and SKD and will be available 699 onwards.
Retail pundits confirm that Seven East is the most spectacular brand launch ever seen in the history of Modern Indian Retail. Bindra says, "a 57 store launch has never happened in Indian Retail history. Infinity mall, Oberoi mall, Phoenix mall, and all other destinations have welcomed us with open arms.
Seven East's brand identity is uniquely ethnic, multi cultural and inspiring. Mr. Bindra confirms that this is a total re-invention of women's ethnic wear retail with his store interiors costing 40% higher than the average market competition. Reeta Gupta, owner of RGCommunications adds, " designing the logo for the brand has been a challenging assignment. With multi-ethnic influences, and symbols understood all over the world, seven east's logo is a true mirror of feminity and celebration."
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